Rocket Fuel for Audience

Let's leverage big data to get big-time results

There’s an enormous amount of data that can make finding customers much easier and less costly. The trick is having the horsepower to harness, analyze, and act on it.

Rocket Fuel for Audience

Before the arrival of online data, the adage was “content is king” in the world of online advertising. Advertisers relied solely on content sites as the methodology for reaching their audience online, because that was traditionally how offline media had been bought. But that approach tended to yield low precision and reach of their target audience. Now, with more and more online data readily available, advertisers can be much more efficient in reaching their target audience.

Rocket Fuel for Audience delivers high-precision target audiences with high reach across the web by focusing on the data that matters—the data that works.

Online data has evolved from simply providing insights like browsing activity, shopping cart info, sign ups, etc. into an incredible selection of more than 20,000 unique audience segments. Advertisers can even leverage offline purchase and consumption data for their online campaigns. This shift unlocks a whole new world of measurability and results.

Launch, Learn, and Scale Approach Delivers High-Composition Audiences

Rocket Fuel tracks every impression and continuously learns what works to tailor each campaign’s audience in real time. It then scales the campaign by combining all available data to create a high-performance composite audience segment.

How it Works

Rocket Fuel goes beyond behavioral, contextual, or geo-targeting by combining intelligent demographic, lifestyle, purchase-intent, and social data with our own suite of targeting algorithms, blended analytics, and expert analysis. Rocket Fuel finds your audience across any online media whether premium or user-generated. It turns untargeted media into high-performance, brand-safe experiences. And it drives higher performance for advertisers by turning untargeted media into high-performance impressions and valuable qualified segments.

For brand advertisers, Rocket Fuel can leverage data to get mass reach and impact, and drive lift in upper and mid-funnel metrics—awareness, consideration, purchase intent, and more.

For direct-response advertisers, Rocket Fuel can leverage data to drive lower-funnel metrics: leads, sales, sign ups, registrations, etc.

Types of available data include:

  • Demographics

  • Context

  • Social

  • Interests

  • Psychographics

  • Lifestyles—social, purchases

  • Product/brand affinities

  • Product/brand preferences—past purchases

  • In-market—search intent and other data

  • Past purchases

  • User activity—online actions, frequency, browsing behavior, recency

Select Targeting Strategies

We can zero in on your customers based on:

  • Age, gender, profession, ethnicity, and relationship status
  • People actively in purchasing mode
  • Users engaged in highly targeted activities that define their interests and personalities
  • People with an affinity to your customers.

Rocket Fuel offers more than 20,000 unique audience segments, including:

Soccer Moms care for school-age children, prioritize spending time with family

  • Primary grocery decision-makers, coupon clip, and bargain hunt
  • Seek value, quality, price, and convenience when shopping for grocery products
  • Frequently buy children’s products and home goods
  • Enjoy entertaining at home and cooking for the family
  • Interested in parenting, cooking, and home decorating

Moms-on-the-Go are career-oriented and thrive on time-saving products

  • Socially active and web savvy
  • Interested in products that allow more time with family
  • Enjoy dining at family restaurants and steakhouses
  • Frequently buy quick-fix meals and time-saving products
  • Altruistic, responsible, and creative psychographics

Caregivers are primary caretakers for a child or senior parent

  • Generally female
  • Frequently buy health and wellness, senior, and children’s products
  • Interested in online forums, health, and medical content
  • Altruistic, responsible, and caring psychographics

Gadget Geeks are technology early adopters who are passionate about gadgets

  • Passionate about technology and gadgets
  • Enjoy sharing tech expertise with family and friends
  • Prioritize quality and brand when shopping
  • Interested in researching and buying the newest gadgets

Fashionistas love to shop and are on the cutting-edge of style and trends

  • Frequently buy luxury-brand products
  • Interested in the latest trends and fashion
  • Enjoy shopping/browsing for products online and offline

Leisure Travelers love to travel for pleasure and frequently hunt for travel deals

  • Passionate about travel and travel deals
  • Frequent fliers
  • Enjoy researching about travel online

Value Shoppers are budget-conscious shoppers seeking value and quality

  • Research online for deals and coupons
  • Interested in sweepstakes and contests
  • Primary grocery decision-maker, coupon clips, bargain hunts

Luxury Auto Buyers are people with high household incomes in-market for luxury vehicles

  • High net worth and household income of $75K+
  • Research online before purchasing a vehicle
  • Frequently buy luxury products
  • Interested in luxury sports, media, and technology
  • Self-starter, leadership, and responsibility psychographics

Small Business Owners are owners or decision-makers at small businesses

  • Business decision-makers
  • Have travel rewards card or small-business credit card, and are a AAA member
  • Frequently travel for business and frequent fliers
  • Enjoy reading business, finance, and investing news

Business Decision Makers are C-Suite executives or managers at businesses

  • High net worth and HHI of $100K+
  • C-suite executive, management, or consultant
  • Have college or graduate-school education
  • Frequently travel for business and frequent fliers
  • Enjoy luxury lifestyle and own luxury vehicles

Do-it-Yourselfers thrive on home and garden improvement projects

  • Frequently visit home-improvement stores
  • Frequently buy tools, home-renovation, and home-furnishing products
  • Enjoy fixing/building projects in the home and garden

Green and Eco-Friendlies believe in recycling and buying green, eco-friendly products

  • Socially conscious and politically active
  • Healthy, active, fit lifestyle
  • Recycle/buy eco-friendly, organic, and natural foods
  • Interested in keeping up with environmental news
  • Interested in products that help create a more sustainable future
  • Optimistic, responsible, and altruistic psychographics

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