Let's go beyond traditional mobile buys
Rocket Fuel Mobile Booster goes beyond traditional mobile buys by harnessing the intelligence of data-driven online ads. It then leverages those insights to create a custom audience profile that is purpose-built to engage mobile audiences with your brand.
Rocket Fuel Mobile Booster
Mobile is everywhere. Desktops and laptops are no longer a prerequisite to surf the web, engage in rich media, or purchase products. Smartphones have fueled the growth of getting information on the go. People are consuming mobile media at a voracious pace. As dollars shift from traditional media to the web, the next shift will be from the web to mobile as the primary way to reach certain individuals, locations, or audiences.
The good news is that mobile is a high-performance medium with more than 4x the click-through rate of the web. The bad news is that this audience has traditionally been hard to target. No longer, though. The company that brought rocket science to the web is now bringing that same know-how and street-smart targeting to mobile. Rocket Fuel discovers what works in the display world—including what drives specific actions and conversions—then uses that knowledge this to craft mobile buying and optimization decisions.
Rocket Fuel Mobile Network
Mobile Booster taps into Rocket Fuel’s extensive mobile network. It provides access to more than 8,000 premium publishers and reaches more than 80 million unique consumers a month, across all major platforms including Apple, Android, and Blackberry. Our network offers brand and direct-response advertisers a combination of WAP (sites and pages) and APP (in-application) mobile content. The network also provides access to traditional pages viewed on mobile devices, including people consuming content on their iPads and other tablet devices.
Rich Immersive Interactivity
Mobile Booster offers most popular click-to and post-click actions for advertisers to create a rich, immersive experience for their audience. This means longer engagement times and higher consumption rates.
Click-to Actions: Browse, Call, Video, Locate, SMS, Storyboard
Post-click Actions: Call, Video, Expanded Ad Unit, Landing Page, Map, Mobile Video
Click Landing Pages
Most traditional sites don’t work in most mobile browsing environments. It is highly advised to provide a basic mobile site, focused on your audience, that communicates the key elements of your message to the mobile consumer. Rocket Fuel works with several partners, including industry leader Velti Inc., to help craft how you handle consumers after they have responded to your mobile ad.
Get the Attention You Deserve with Rich Media
Rocket Fuel understands that advertisers like things that command attention for their brand and jump out on the phone. Rich mobile creative solutions are available through our networks of creative partners. Our best-of-breed creative network includes companies that specialize in creating those exact brand experiences, including:
• Immersive environments
• Custom applications
• Adhesive ad units
Put the Power of Video in Your Audience’s Hands
Looking to expand your video reach onto mobile handsets? Rocket Fuel's Mobile Video Network will automatically convert your web video into mobile-friendly creative. The videos are served as a full-screen preamble to free iPhone and iPad applications, after which the prospect is automatically taken to a mobile landing page.
Arming You With Deep Insights
As a campaign add-on, Rocket Fuel offers several levels of analyses that identify the key drivers of a campaign’s success including content, creative, demographics, geography, and more. In the unreliable world of mobile [video] reporting, our reports ensure a consistent and reliable view of your core data. Our Insights Booster cross-channel analytics packages help you understand what’s working and why, and allow you to better understand the quality, composition, and characteristics of the audience being reached in each channel.
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