Search Booster

Let's bring the people that matter back.

If you’re focusing 100% on search, spending big bucks on Google, and being thrilled with a 5% conversion rate – you’re letting 95% of your audience disappear. Why not boost your ROI and re-engage with that audience anywhere on the Web.

Rocket Fuel Search Booster

Search Booster allows you to reach people across the Web who searched for you, went to your site, expressed interest in your product or service, and then left without completing a purchase or desired action. Rocket Fuel can also drive people to your landing page based on search intent actions – people that searched for relevant terms to your product or service, but did not go to your Web site. It’s the best way to bring people back to your site and turn those lost prospects into active customers.

Rocket Fuel automatically identifies people that have been to your site, or who are in-market based on searches they’ve performed, and puts your display ads in front of them – anywhere in our network, as often as you want. It can even show different highly targeted ads to people who found you via different searches. Rocket Fuel for Search can even scale your campaign by targeting “look-alikes” – a fresh pool of users who have similar profiles to your core audience.

Don't Settle for "Vanilla" Retargeting

Rocket Fuel works smarter and boosts your ROI by focusing on the core set of valuable customers that are most likely to engage with your brand and take action. Our technology leverages tons of data to better understand a user’s position in the purchase cycle. We focus on the set of valuable customers that are most likely to achieve an advertiser’s objectives – whether you want consumers to perform a conversion action or build affinity with your brand.

Our technology leverages tons of data to identify this high-composition audience, including:

  • Visit Recency
  • Visit Frequency
  • Behavior
  • Purchase Cycle
  • Search Intent
  • Geography
  • Demographics
  • Offline Purchases
  • Social Data
  • Time of Day
  • Sites Visited
  • Lifestyle

Focus on the Users Who Are More Likely to Convert

Rocket Fuel delivers high precision target audiences with high reach across the Web by focusing on the data that matters – the data that works. Rocket Fuel gives you a much more granular view of your users within your cookie pool and differentiates visitors based on a number of data-driven factors. This allows us to hone in on the ones that matter – based on whatever metrics you define.

Our technology builds a clearer picture of your users by evaluating their:

  • propensity to conver
  • purchase cycles
  • overall potential customer value

Boost Traffic to Your Site & Leverage Your SEM Keywords

No matter what market you’re in, there are many people that have the same search intent as the people who visit your web site. Rocket Fuel leverages search intent data from users who may not have gone to your site but have the same search intent as those you’re interested in. Our data partners aggregate data from custom keyword searches on sites, product searches, vertical searches, comparison shopping, classified search, and more. There’s an enormous amount of search data available to help make finding the consumers that matter to your brand much easier and less costly – the trick is having the horsepower to harness, analyze and act on it – that’s what Rocket Fuel for Search delivers.

Find More Customers That Matter

Search Booster can even find & target customers outside of your cookie pool – something regular search retargeting solutions that are limited by working within a fixed set of identified users can’t do. Once we understand what works best, we can use the same data to find more people and show them your ad. We call it retargeting “look-a-likes” – a fresh pool of users that are in many ways exactly like the people that have shown interest through search or visited your site, and thus much more likely to engage with your brand.

Insights to Help You Become Smarter, Faster

We learn a lot of stuff about audiences as we get to know their behavior. Insights that can help you build a better profile of the people that are coming to your site and searching for information about your products. Once we’ve identified this really great audience, doesn’t it make sense to communicate with them again and again?

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