Let's drive likes and boost brand engagement
Harness the Power of Facebook
Instantly create, launch, and test thousands of ads without the hassle. Drive fans, "likes," and boost social engagement with your brand. And Rocket Fuel has official access to the Facebook Exchange. The Facebook Exchange allows marketers to buy ads on Facebook via real-time bidding.
What’s not to like?
Rocket Fuel’s process begins with you identifying your social objectives such as driving fans, likes, brand-page visits, application installs, or other objectives. Our SocialEngine then uses these desired prospect actions as signals to optimize your campaign. So your campaign gets smarter faster, and quickly grows engagement with the best audience for your brand.
We also focus on top-performing characteristics like creative, time of day, geography, interests, behavior, and demographics to create customized hyper-targeted profiles that help us steadily improve the performance of your campaigns over time.
Multivariate Creative Testing
Even the smallest change—in wording, or the graphic you use—can have a big impact on the engagement rate for your ad. Rocket Fuel can quickly create thousands of creative and targeting iterations across multiple demographics with different pricing-optimization strategies to determine what works best at engaging your audience. It then matches the right message with the right audience.
Not all consumers within your target audience respond to your ads in the same way. Different user segments have different propensities to respond based on their demographics, lifestyles, geographies, interests, occupations, and many other attributes. Rocket Fuel’s audience hypersegmentation partitions your target audience into thousands of fine-grained audience clusters and automatically defines the right targeting rules for each cluster on Facebook. This audience hypersegmentation makes it far more efficient to find individuals who will respond to your message.
Automated Progressive Optimization
Traditionally, Facebook campaigns have included dozens or hundreds ad combinations that have been optimized manually. However, multivariate creative testing and audience hypersegmentation create millions of ad combinations, and manually optimizing these campaigns quickly becomes impossible. Rocket Fuel’s advanced algorithms constantly track response rates across different ads and prospects and dynamically optimize campaigns in real time against the best-performing segments. Moreover, Rocket Fuel intelligently bids on Facebook ad inventory to achieve peak value and volume, while continuously learning and adjusting bids to fully leverage Facebook’s dynamic-auction marketplace.
Leverage Cross-channel Learnings
Running a campaign across multiple channels opens up a world of optimization opportunities, and provides the ability to drive shared synergies across Facebook, display, mobile, and video channels. Rocket Fuel’s Social Booster for Facebook enables a bi-directional flow of learnings between campaigns running on multiple channels by harvesting insights from campaigns and being able to transfer them across different contexts. Rocket Fuel uses learnings gathered across all channels to inform our Facebook media-buying decisions and optimizations.
Analytics and Insights
Rocket Fuel offers several levels of analyses that identify the key drivers of your campaign’s success: Content, creative, demographics, interests, lifestyles, geography, and more. We also help you understand what’s working and why, and allow you to better understand the quality, composition, and characteristics of the audience being reached.
Dedicated Account Management
We see ourselves as a trusted partner rather than a technology vendor. We focus intensely on accountability and superior customer service to support your campaigns and exceed your expectations. We go beyond merely paying lip service to cultivating good customer relationships by giving you the personal attention of a dedicated account manager. You’ll get proactive feedback, intelligence, reporting, and analysis.
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