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Auto Booster

Auto Booster

Designed to drive maximum value from both brand and direct-response campaigns, Rocket Fuel's Auto Booster unifies the typically siloed campaigns that run across auto industry tiers. Rocket Fuel can impact every phase of the consumer purchase cycle—from building awareness to boosting consideration, from driving leads to increasing website KPIs and driving sales.

Solving the Uncoordinated Media Problem

Auto Booster solves the uncoordinated traditional media systems used by auto advertisers that separate and silo the campaigns that run across auto industry tiers. Rocket Fuel brings together the tools necessary to run unified campaigns that, for the first time, are designed to address brand and direct-response campaigns across tiers. Rocket Fuel leverages brand awareness and consideration with purchase intent, driving efficiencies in a coordinated way to bring prospects through the marketing funnel in a manner that acknowledges their attitudes and shopping stage.

Purpose-Built for Auto Advertisers

Designed specifically for auto advertisers, Auto Booster precisely identifies and targets audiences at each stage of the marketing funnel. It creates an integrated, end-to-end solution that supports pre-launch activities, launch, continuity branding, and lead-generation campaigns. By coordinating campaigns across models, industry tiers, marketing initiatives, and channels, campaigns can learn from and inform one another to boost performance. Each campaign is automatically optimized in real time, and can run simultaneously on online display, video, and mobile channels.

Rocket Fuel can be used to boost every phase of the consumer purchase cycle—from building awareness through boosting consideration, to driving leads, increasing website KPIs, and stimulating purchase.

Bringing the Right Audience to the Mix

Rocket Fuel precision-targets and identifies the audience that matters, leveraging verified online and offline research to create a custom auto-buying audience that includes:

  • New auto buyers
  • In-market auto shoppers
  • In-market auto shoppers with an affinity to your brand
  • In-market auto shoppers with an affinity to your competitors' brands (competitive conquesting)
  • Ideal customers for your brand
  • Most likely switchers for your brand
  • Socially active and influential individuals
  • People with lifestyles that fit your brand
  • People in-market who've exhibited interest—requested a quote, scheduled a test drive, configured models, and/or located a dealer

Boosting Consideration is Key

According to a J.D. Power and Associates study, over one third of in-market auto buyers seriously consider only one vehicle. Boosting consideration and identifying the right audience is critical. Rocket Fuel provides the most effective methodology for increasing audience consideration at scale combining more than 30,000 attributes and data points to find the right audience in the right context. No longer are auto advertisers limited to the adage "content is king" in the world of online advertising, as audience data allows for high precision and reach of the auto buying audience. Rocket Fuel for Automotive focuses on attitudinal indicators to automatically identify audience segments with the highest lift in brand consideration. Adapting our models to focus on the right audience, Rocket Fuel intelligently scales the campaign by building lookalike models and continuously optimizing in real time every 15 minutes.

Leveraging Brand Insights to Drive Direct Response Goals

Now that you have boosted consideration, doesn't it make sense to use those results to arm your direct-response campaigns? By coordinating insights across initiatives, auto advertisers can drive efficiencies and lead valuable prospects through the purchasing funnel. Auto Booster automatically captures and harvests the results and insights from the brand consideration campaign using the proprietary Insights Vault™ to drive direct-response goals such as leads, website KPIs, and visits to auto dealerships. In addition, the Insights Vault becomes a continuous insights generator that can inform concurrent and subsequent campaigns, arming clients with valuable data to maximize the impact of all their marketing efforts.

Closed Circuit Insights

Rocket Fuel provides end-to-end closed-circuit insights leveraging verified offline data from our extended partner network to reliably measure longitudinal offline sales lift and effectively gauge the true ROI from online campaigns.

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