Rocket Fuel's ability to optimize brand metrics such as consideration in real time proved to be a significant asset to our online advertising. They helped Buick drive consideration among customers new to the Buick brand and engage the next generation of consumers."
Buick is an American automobile division of the American manufacturer General Motors (GM). For much of its existence in the North American market, Buick has been marketed as a premium automobile brand, selling entry-level luxury vehicles positioned above its mainstream GM stablemate Chevrolet, and below the flagship Cadillac division. Buick holds the distinction of being the oldest active American marque of automobile, and the original Buick Motor Company was a cornerstone of the establishment of General Motors in 1908.
When advertisers work with Rocket Fuel, their advertising learns and improves. What did we learn about the ideal audience for Buick? They tend to be:
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