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Beats CPA goal by 25%

Rocket Fuel beat our CPA goal by 25%. It also took us to exactly the right audience of fitness intenders to drive sales of Zumba DVDs and clothing. The results have been so outstanding that Rocket Fuel is now Zumba's sole partner!"

Brie Mitchell, Manager Client and Media Strategy
Morpheus Media
 
Goal

Increase sales, provide analytic insights

Challenge

Finding exactly the right audience in a crowded online marketplace

Products Used

Direct Response Booster

Advertiser

 Zumba Fitness® is the only Latin-inspired dance-fitness program that blends red-hot international music created by Grammy Award-winning producers, with contagious steps and moves to form a “fitness party” that is downright addictive. It’s taught in gyms and studios all over the world. Zumba’s as hot as a bushel of jalapeno peppers, but it knows that in order to keep things hopping, it needs a digital advertising partner to continue spreading the word. Rocket Fuel is giving Zumba the heat it's after—helping ensure it's dancing its way to the bank.

Goal

  • Drive qualified traffic to the website and product sales to a non-instructor audience
  • Increase online purchases of Zumba DVDs and clothing
  • Provide analytic insights on Zumba audience characteristics (excluding instructors)

Challenge

  • Appealing to exactly the right fitness consumers in a crowded online marketplace

Results

  • Drove CPA goal down by more than 25%

Products Used

  • Direct Response Booster

Why Rocket Fuel?

  • Rocket Fuel offered an all in-one-solution to Zumba’s digital advertising needs
  • Rocket Fuel drove efficient and effective ROI for Zumba's digital ad spend
  • Rocket Fuel provided deep audience insights to inform future advertising efforts

Big Data Audience Discoveries

When advertisers work with Rocket Fuel, their advertising learns and improves. What did we learn about the ideal audience for Zumba Fitness? They tend to be:

  • Men and women with an affinity for health, fitness, and exercise

Rocket Fuel

Watch your results blast off with Rocket Fuel. Complete this short form and an Account Executive will contact you to discuss your campaign needs.

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