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Lifts

Rocket Fuel was able to provide unique insights and give us a way to measure the value of our social-media efforts. Social initiatives are now a meaningful portion of our marketing efforts, so it is important for us to find ways to quantify ROI."

Ellie Nave, Senior Account Strategist
Morpheus Media
 
Goal

Determine the cost to generate a Facebook “Like” via display media run outside Facebook

Challenge

Effectively measure cost of social media action in an actionable way

Products Used

Rocket Fuel Social (FBX)

Advertiser

Belvedere Vodka was the first to create a new standard for excellence in the vodka category, and is credited with creating the luxury vodka segment. It is produced in a century-old Polish distillery, in a manner derived from 600 years of vodka-making tradition. The company is owned by the luxury goods conglomerate LVMH, and internationally categorized as a super premium vodka.

Goal

  • Determine the cost to generate a Facebook “Like” via display media run outside Facebook

Challenge

  • Effectively measure the cost of generating social-media action

Results

  • Rocket Fuel successfully isolated the impact of display media on the growth of Facebook “Likes” and determined the cost to acquire a Facebook “Like” for Belvedere Vodka via display media.

Products Used

  • Rocket Fuel Social (FBX)

Why Rocket Fuel?

  • Rocket Fuel's expertise in social media
  • Its ability to build a custom model that would predicted the baseline daily “Like” growth based on current “Like” level, trend, and seasonality information. The difference between the predicted and actual “Like” counts identified the effect of external display-media impressions and clicks on “Like” growth.

Rocket Fuel

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