Rocket Fuel was able to provide unique insights and give us a way to measure the value of our social-media efforts. Social initiatives are now a meaningful portion of our marketing efforts, so it is important for us to find ways to quantify ROI."
Belvedere Vodka was the first to create a new standard for excellence in the vodka category, and is credited with creating the luxury vodka segment. It is produced in a century-old Polish distillery, in a manner derived from 600 years of vodka-making tradition. The company is owned by the luxury goods conglomerate LVMH, and internationally categorized as a super premium vodka.
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