Rocket Fuel has been a top performer in online ticket sales. They helped Lufthansa reduce its CPA by nearly 50%. They've also increased conversions by 11%, and that shows no sign of slowing. Their results are so impressive that we've increased our budget with them each quarter."
The Lufthansa Group is the world's largest airline group, and together with its partners serves over 450 destinations in more than 120 countries. New York-based Mindshare has a strong presence in Europe, and a clear understanding of how to handle the technological challenges facing its online clients.
When advertisers work with Rocket Fuel, their advertising learns and improves. What did we learn about the ideal audience for the Lufthansa Group? They tend to be:
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