ABOUT ROCKET FUEL 

PRODUCTS AND SOLUTIONS 

THOUGHT LEADERSHIP 

OTHER 

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Saves nearly 50%

Rocket Fuel has been a top performer in online ticket sales. They helped Lufthansa reduce its CPA by nearly 50%. They've also increased conversions by 11%, and that shows no sign of slowing. Their results are so impressive that we've increased our budget with them each quarter."

Craig Koestler, Account Supervisor
Mindshare
 
Goal

Sell airline tickets

Challenge

Attracting business in a crowded, competitive online marketplace

Products Used

Direct Response Booster

Advertiser

The Lufthansa Group is the world's largest airline group, and together with its partners serves over 450 destinations in more than 120 countries. New York-based Mindshare has a strong presence in Europe, and a clear understanding of how to handle the technological challenges facing its online clients.

Goal

  • Sell airline tickets

Challenge

  • Attracting attention in a crowded online marketplace

Results

  • Reduced CPA close to 50%
  • Increased conversions 11%

Products Used

  • Direct Response Booster

Why Rocket Fuel?

  • Rocket Fuel auto-tuned audience and context to maximize engagement
  • Scaled best-performing segments
  • Drove quality engagements, optimized ticket purchases

Big Data Audience Discoveries

When advertisers work with Rocket Fuel, their advertising learns and improves. What did we learn about the ideal audience for the Lufthansa Group? They tend to be:

  • Air travelers

Watch your results blast off with Rocket Fuel. Complete this short form and an Account Executive will contact you to discuss your campaign needs.

A little math to prove you're human!