Our goal for the Paris Air Show was to build awareness and generate visits to the CFM website via mobile. Rocket Fuel knocked it out of the park and gave us a phenomenal CTR. Its mobile solution gave us even better metrics than we anticipated."
CFM International is a 50/50 joint company between GE and Snecma (Safran group). As a major player in the aviation industry, CFM had a significant presence at the 2013 Paris Air Show to launch their latest engine, the CFM LEAP, designed to power the Boeing 737 MAX family of aircraft: Airbus A320neo and Comac 919. The LEAP engine delivers the best possible fuel efficiency while maintaining the legacy of reliability and maintainability of its predecessors. In an effort to build awareness and generate visits to the CFM website (cfmaeroengines.com) via mobile traffic, GE Aviation’s agency, Power Creative, enlisted Rocket Fuel’s help. The results were, as the agency puts it, “phenomenal.”
When advertisers work with Rocket Fuel, their advertising learns and improves. What did we learn about the ideal audience for CFM International? They tend to be:
During the show:
After the show:
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