“The Rocket Fuel campaign was great, because it allowed Birds Eye Voila! to deliver its message to a targeted group of consumers. It also gave us the opportunity to optimize throughout the campaign, and ensure we were reaching those households most likely to buy.”
Associate Brand Manager Birds Eye Voila! Pinnacle Food Brands
Drive offline sales through online exposure
Build preference and intent over strong competitors
Rocket Fuel for Direct Response
Pinnacle Foods’ Birds Eye Voila! is a line of frozen skillet meals that can be prepared in minutes. These meals contain delicious Birds Eye vegetables with lean cuts of meat or seafood, pasta, or rice, seasoned with a variety of flavorful sauces. Birds Eye’s ad agency, Optimedia, chose Rocket Fuel to deliver on Pinnacle’s specific awareness, engagement, and “most important” trial goals.
When advertisers work with Rocket Fuel, their advertising learns and improves. What did we learn about the ideal audience for Birds Eye Voila!? They tend to be: