News

Sep 05, 2017 | 2017 – the year programmatic went predictive

Things move fast in the world of digital advertising and nowhere is this more true than in the programmatic space. With new players from Accenture Interactive to Clear Channel entering the market this year and ad tech topping the agenda…

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Aug 24, 2017 | Rocket Fuel Finds That Shoppers’ Habits Change Weekly, Creating Further Challenges for Retailers

More than half (55%) of regular online shoppers change their purchasing habits at least once a week according to new survey released today by Rocket Fuel, the leading Predictive Marketing platform provider. This presents a significant challenge for brands that…

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Aug 23, 2017 | Predictive marketing: taking the guesswork out of adverts

Identifying customer profiles has always been something of an art for marketers. But as Rocket Fuel’s David Gosen explains, with the right technology partner it can now be more scientific than speculative.      

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Aug 11, 2017 | Rocket Fuel welcomed into Snapchat partner program

Predictive marketing platform Rocket Fuel has been named a Snapchat Certified Partner, bringing inventory such as custom filters, long-form video, app install and web view to brands looking to advertise to Snapchat’s 143m users – as of the company’s Q2 2017 earnings report. Being…

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Aug 08, 2017 | Why a DSP Combined with AI Equals the Future of Brand Campaigns

At this year’s IAB Annual Leadership Meeting, P&G’s chief brand officer Marc Pritchard prompted industry discussion by stating the current advertising landscape suffers “an antiquated media buying and selling system that was clearly not built for this technology revolution.” For many…

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Jul 24, 2017 | Dropping the Term ‘Programmatic’

Programmatic technology has given brands the opportunity to deliver targeted, personalised, and automated messaging. It’s direct, it’s indirect, it’s display, it’s native, it’s all of these things. However, with programmatic now stretching across the whole digital advertising world, it has…

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Jul 24, 2017 | AI seen as a threat? Millennials say bring it on

Rocket Fuel's 2017 Consumer Perceptions of AI Survey says millennials aren't fearing the impact of AI but are in fact embracing it.  

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Jul 19, 2017 | Unleash the power of programmatic in B2B

The world of programmatic remains one of mystery for many a B2B marketer – but it needn't be this way. As an increasing number of B2B brands tap into the potential that programmatic advertising has to offer, marketers need to…

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Jul 13, 2017 | Yes, Cannes Lions is Increasingly Tech-Heavy, But Digital Players and Creatives Can Still Enjoy a Riviera Romance

The big campaign winners usually steal the headlines at Cannes Lions. But at this year’s event much has been made of the obvious ‘shifting sands’ at the festival. What was once a paradise where creatives would charm the bosses who…

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Jul 05, 2017 | How AI in Advertising Predicts the Way We Feel

Facebook has opened up about its plans to develop thought sensing technology. However, as Rocket Fuel’s David Gosen explains, technology is already helping brands detect the thoughts and emotions of consumers before delivering ads at the perfect moment.  

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