News

May 11, 2017 | Rocket Fuel Launches New Anti-Malvertising Platform Leveraging the Power of AI and Google Cloud Vision API

Rocket Fuel’s Platform Improves Protection for Advertising Partners and Consumers   Rocket Fuel (NASDAQ: FUEL), a predictive marketing platform, today announced a new solution to fight malvertising in the advertising ecosystem through a robust, multi-layered detection and prevention system. Rocket…

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Apr 27, 2017 | Rocket Fuel Integrates Watson Discovery with Its Predictive Marketing Platform, Expanding Partnership with IBM

Rocket Fuel (NASDAQ: FUEL) has expanded its partnership with IBM by integrating Watson Discovery into its Predictive Marketing platform. The new capability, called ‘Brand Moments’, enables Rocket Fuel’s AI technology to be responsive to real-time sentiment in news stories. Rocket…

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Apr 20, 2017 | Millennials open to brands using AI in advertising

Research on consumer perceptions of Artificial Intelligence shows younger generations welcome suggestions and predictions for products and services.   Millennials are receptive to the use of Artificial Intelligence (AI) in advertising, according to research launched today by Predictive Marketing company…

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Mar 01, 2017 | Rocket Fuel Expands Global Presence With New Prague Office Focused on Engineering

Expansion Driven by Further Developing AI And Machine Learning Capabilities for Rocket Fuel’s Predictive Marketing Platform PRAGUE, March 1, 2017 -- Rocket Fuel Inc. (NASDAQ: FUEL), a leading predictive marketing platform provider, today announced the opening of an office in…

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Feb 21, 2017 | Rocket Fuel’s Predictive Marketing Platform Gains Momentum; Platform Business Grew 165 Percent In 2016 and Continues To Climb

  Platform Customers Alley and Diamond Merkens Hogan See Increases In Business Value, Brand Lift and Marketing Performance With Rocket Fuel AI   Rocket Fuel (NASDAQ:FUEL), a leading predictive marketing platform provider, today announced during the company’s fiscal year 2016…

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Jan 19, 2016 | Dominic Trigg, senior VP and GM of EMEA & Emerging Markets steps down

Dominic Trigg, senior vice president and general manager of EMEA & Emerging Markets, will step down, effective March 31. He will remain at Rocket Fuel as an advisor and shareholder, thereafter. Joining Rocket Fuel in 2011, Trigg is leaving to…

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Oct 12, 2015 | Robots keep their eyeballs on web ads

Advertisers are battling technology that lets crooks milk millions from marketing budgets THE scheme was as lucrative as it was audacious. Eight years ago, a gang of eastern European fraudsters decided to target a small but fast-growing corner of the…

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Oct 12, 2015 | Rocket Fuel to host Marketing conference at ProlificNorthLive

The global programmatic marketing platform, Rocket Fuel, has signed up to host the marketing seminar within the conference programme at ProlificNorthLive. Rocket Fuel is the first company to align itself with one of the four conference sessions at PNL: the…

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Sep 21, 2015 | How to Beat the Ad Blockers

Dominic Trigg, SVP & MD Europe & emerging markets at Rocket Fuel, argues that the answer to ad blocking lies in ads that load faster, are less intrusive and more relevant. Following the launch of iOS 9, Apple’s latest operating…

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Sep 09, 2015 | Table Crowd dinner on brand strategy and integration

Enjoy dinner, drinks & a chance to meet other entrepreneurs, followed by an after-dinner talk and informal Q&A with Robin Gadsby, one of the world’s leading brand strategy & integration experts. Robin has a wealth of experience to share, having…

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