News

Jul 24, 2017 | Dropping the Term ‘Programmatic’

Programmatic technology has given brands the opportunity to deliver targeted, personalised, and automated messaging. It’s direct, it’s indirect, it’s display, it’s native, it’s all of these things. However, with programmatic now stretching across the whole digital advertising world, it has…

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Jul 24, 2017 | AI seen as a threat? Millennials say bring it on

Rocket Fuel's 2017 Consumer Perceptions of AI Survey says millennials aren't fearing the impact of AI but are in fact embracing it. - See more at: http://egr.global/marketing/opinion/ai-seen-as-a-threat-millennials-say-bring-it-on/

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Jul 19, 2017 | Unleash the power of programmatic in B2B

The world of programmatic remains one of mystery for many a B2B marketer – but it needn't be this way. As an increasing number of B2B brands tap into the potential that programmatic advertising has to offer, marketers need to…

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Jul 13, 2017 | Yes, Cannes Lions is Increasingly Tech-Heavy, But Digital Players and Creatives Can Still Enjoy a Riviera Romance

The big campaign winners usually steal the headlines at Cannes Lions. But at this year’s event much has been made of the obvious ‘shifting sands’ at the festival. What was once a paradise where creatives would charm the bosses who…

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Jul 05, 2017 | How AI in Advertising Predicts the Way We Feel

Facebook has opened up about its plans to develop thought sensing technology. However, as Rocket Fuel’s David Gosen explains, technology is already helping brands detect the thoughts and emotions of consumers before delivering ads at the perfect moment. - See…

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Jul 05, 2017 | Out-Stream Video Advertising: Viewing Between the Lines

Out-stream video advertising has emerged as an important revenue source for social media companies and publishers with limited or no video content. These ads deliver a user experience that some consider less intrusive than various types of in-stream video units.…

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Jun 22, 2017 | Putting the Right Person First

Today’s businesses are often so technology-driven that some have created labs or think tanks to fuel the creation of new products and ideas. As marketers, it is our job to begin thinking about how to package and position the innovations…

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Jun 15, 2017 | What Is AI Doing for Programmatic? Q&A with Sophie Light-Wilkinson, Rocket Fuel

What do we really mean when we talk about AI? ExchangeWire speaks with Sophie Light-Wilkinson, senior director of marketing, Rocket Fuel, about how AI transcends everyday lives and what it is doing for the future of programmatic marketing. - See…

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Jun 12, 2017 | Want a piece of the millennial pie? Just add AI

Reaching the tech-savvy younger generation with relevant content at the perfect moment is the holy grail of digital marketing. But as Rocket Fuel’s David Gosen explains, this is an audience that’s ready and waiting for artificial intelligence in advertising. -…

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Jun 12, 2017 | 18 innovative businesses using IBM Watson: Which companies are using Watson’s big data and analytics to power their business?

IBM Watson is the supercomputer that famously beat human contestants in the US TV show Jeopardy five years ago. Initially a research project, the cognitive computer is being used across industries the world over to boost revenue, efficiency and even…

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