Press Releases

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May 18, 2017 | Rocket Fuel Expands Brand Capabilities with Native Advertising Powered by Artificial Intelligence

Brands Gain Reach and Access To Quality Native Inventory Through Rocket Fuel's Predictive Marketing   Rocket Fuel (NASDAQ: FUEL), a predictive marketing platform provider, today announced native advertising capabilities to help agencies and brands bolster their digital marketing campaigns. Through…

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May 11, 2017 | Rocket Fuel Launches New Anti-Malvertising Platform Leveraging the Power of AI and Google Cloud Vision API

Rocket Fuel’s Platform Improves Protection for Advertising Partners and Consumers   Rocket Fuel (NASDAQ: FUEL), a predictive marketing platform, today announced a new solution to fight malvertising in the advertising ecosystem through a robust, multi-layered detection and prevention system. Rocket…

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Apr 27, 2017 | Rocket Fuel Integrates Watson Discovery with Its Predictive Marketing Platform, Expanding Partnership with IBM

Rocket Fuel (NASDAQ: FUEL) has expanded its partnership with IBM by integrating Watson Discovery into its Predictive Marketing platform. The new capability, called ‘Brand Moments’, enables Rocket Fuel’s AI technology to be responsive to real-time sentiment in news stories. Rocket…

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Apr 20, 2017 | Millennials open to brands using AI in advertising

Research on consumer perceptions of Artificial Intelligence shows younger generations welcome suggestions and predictions for products and services.   Millennials are receptive to the use of Artificial Intelligence (AI) in advertising, according to research launched today by Predictive Marketing company…

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Mar 01, 2017 | Rocket Fuel Expands Global Presence With New Prague Office Focused on Engineering

Expansion Driven by Further Developing AI And Machine Learning Capabilities for Rocket Fuel’s Predictive Marketing Platform PRAGUE, March 1, 2017 -- Rocket Fuel Inc. (NASDAQ: FUEL), a leading predictive marketing platform provider, today announced the opening of an office in…

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Feb 21, 2017 | Rocket Fuel’s Predictive Marketing Platform Gains Momentum; Platform Business Grew 165 Percent In 2016 and Continues To Climb

  Platform Customers Alley and Diamond Merkens Hogan See Increases In Business Value, Brand Lift and Marketing Performance With Rocket Fuel AI   Rocket Fuel (NASDAQ:FUEL), a leading predictive marketing platform provider, today announced during the company’s fiscal year 2016…

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May 13, 2016 | Rocket Fuel Names David Gosen as SVP and Managing Director, International

Gosen takes the lead for the International division of Rocket Fuel LONDON, UK. 11 May, 2016 – Rocket Fuel (NASDAQ: FUEL), a leading Programmatic Marketing Platform provider, today announced the appointment of David Gosen as the company’s SVP and Managing…

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Mar 29, 2016 | Eyeota and Rocket Fuel announce partnership

Eyeota data segments now available in Rocket Fuel’s Programmatic Marketing Platform Eyeota – the global leader for local audience data – and Rocket Fuel, a leading Programmatic Marketing Platform provider, have announced a global partnership. The partnership means that Eyeota’s data segments…

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Jan 22, 2016 | Rocket Fuel a Visionary in Gartner’s 2016 Magic Quadrant for Digital Marketing Hubs

Recognition Based on Completeness of Vision and Ability to Execute REDWOOD CITY, Calif., Jan. X, 2016 – Rocket Fuel (NASDAQ: FUEL), a leading Programmatic Marketing Platform provider, today announced that it has been positioned by Gartner, Inc. in the “Visionaries”…

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Jan 20, 2016 | Rocket Fuel Names Digital Marketing Executive Eric Duerr as Chief Marketing Officer

Duerr Chosen for Track Record Transforming Market Perceptions for Microsoft, Adobe and GoDaddy REDWOOD CITY, Calif., Jan. 14, 2016 – Rocket Fuel (NASDAQ: FUEL), a leading Programmatic Marketing Platform provider, today announced the appointment of Eric Duerr as the company’s…

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