Press Releases

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Jul 24, 2017 | Rocket Fuel Enhances Self-Service Platform with Dynamic Creative and Native Solutions

Rocket Fuel One Of First Omnichannel DSPs To Offer Self-Service Dynamic Creative   Rocket Fuel (NASDAQ: FUEL), the leading predictive marketing platform provider, today announced new self-service offerings, including Dynamic Creative and improved Native capabilities that seamlessly integrate into Dynamic…

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Jul 18, 2017 | Rocket Fuel to be Acquired by Sizmek

Rocket Fuel pre-announces second quarter 2017 earnings   REDWOOD CITY, Calif.--(BUSINESS WIRE)-- Rocket Fuel (NASDAQ:FUEL), a predictive marketing platform, today announced that it has entered into a definitive agreement to be acquired by Sizmek Inc., the largest people-based creative optimization…

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Jun 15, 2017 | Rocket Fuel Named a Contender in 2017 Real-Time Interaction Management Report

Independent Research Firm Recognises Global Predictive Marketing Platform Provider for Helping Optimise Media Strategies for Digital Advertising   Rocket Fuel (NASDAQ: FUEL), a Predictive Marketing platform provider has been named a contender among real-time interaction management platforms by independent research…

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May 31, 2017 | Rocket Fuel Named a Leader in 2017 Omnichannel Demand-Side Platforms Report

Independent Research Firm Recognises Global Predictive Marketing Platform for Bringing AI to Marketers   Rocket Fuel (NASDAQ: FUEL), a Predictive Marketing platform, today announced it was named a leader among omnichannel demand-side platforms by independent research firm Forrester as part…

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May 18, 2017 | Rocket Fuel Expands Brand Capabilities with Native Advertising Powered by Artificial Intelligence

Brands Gain Reach and Access To Quality Native Inventory Through Rocket Fuel's Predictive Marketing   Rocket Fuel (NASDAQ: FUEL), a predictive marketing platform provider, today announced native advertising capabilities to help agencies and brands bolster their digital marketing campaigns. Through…

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May 11, 2017 | Rocket Fuel Launches New Anti-Malvertising Platform Leveraging the Power of AI and Google Cloud Vision API

Rocket Fuel’s Platform Improves Protection for Advertising Partners and Consumers   Rocket Fuel (NASDAQ: FUEL), a predictive marketing platform, today announced a new solution to fight malvertising in the advertising ecosystem through a robust, multi-layered detection and prevention system. Rocket…

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Apr 27, 2017 | Rocket Fuel Integrates Watson Discovery with Its Predictive Marketing Platform, Expanding Partnership with IBM

Rocket Fuel (NASDAQ: FUEL) has expanded its partnership with IBM by integrating Watson Discovery into its Predictive Marketing platform. The new capability, called ‘Brand Moments’, enables Rocket Fuel’s AI technology to be responsive to real-time sentiment in news stories. Rocket…

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Apr 20, 2017 | Millennials open to brands using AI in advertising

Research on consumer perceptions of Artificial Intelligence shows younger generations welcome suggestions and predictions for products and services.   Millennials are receptive to the use of Artificial Intelligence (AI) in advertising, according to research launched today by Predictive Marketing company…

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Mar 01, 2017 | Rocket Fuel Expands Global Presence With New Prague Office Focused on Engineering

Expansion Driven by Further Developing AI And Machine Learning Capabilities for Rocket Fuel’s Predictive Marketing Platform PRAGUE, March 1, 2017 -- Rocket Fuel Inc. (NASDAQ: FUEL), a leading predictive marketing platform provider, today announced the opening of an office in…

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Feb 21, 2017 | Rocket Fuel’s Predictive Marketing Platform Gains Momentum; Platform Business Grew 165 Percent In 2016 and Continues To Climb

  Platform Customers Alley and Diamond Merkens Hogan See Increases In Business Value, Brand Lift and Marketing Performance With Rocket Fuel AI   Rocket Fuel (NASDAQ:FUEL), a leading predictive marketing platform provider, today announced during the company’s fiscal year 2016…

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