Press Releases

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Sep 15, 2017 | 82% of Senior Marketers Globally Say Predictive Technology is Essential to Keep Up with Competitors in New Study

Senior marketers are struggling to organise and utilise the masses of data they have available without the use of AI-powered predictive technology, according to a Forrester study released today. 66% of those interviewed said their customer and marketing data comes…

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Sep 06, 2017 | Sizmek Completes Acquisition of Rocket Fuel; Creates World’s Largest Independent Buy-Side Platform Built for Agencies and Brands

Mark Grether to become CEO of Sizmek, with Randy Wootton as Special Advisor.     New York, September 6, 2017 -- Sizmek Inc., the largest people-based creative optimization and data activation platform delivering impressions that inspire, today announced the completion…

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Aug 15, 2017 | Rocket Fuel Awarded Two US Patents to Help Leverage First-Party Cookies to More Meaningfully Reach Consumers

Company’s First Two US Patents Enable Ad Tech Providers To Access Blocked Data From Advertisers’ First-Party Cookies   Rocket Fuel (NASDAQ: FUEL), the leading predictive marketing platform provider, today announced that it issued its first two US patents, both designed…

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Aug 10, 2017 | Rocket Fuel Named a Snapchat Certified Partner, Providing Brands with Enhanced Video Advertising Solutions

Addition of Snapchat rounds out Rocket Fuel’s predictive marketing platform with one of the most robust video services on the market   Rocket Fuel, the leading Predictive Marketing platform provider, has been named a Snapchat Certified Partner. The addition of…

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Jul 24, 2017 | Rocket Fuel Enhances Self-Service Platform with Dynamic Creative and Native Solutions

Rocket Fuel One Of First Omnichannel DSPs To Offer Self-Service Dynamic Creative   Rocket Fuel (NASDAQ: FUEL), the leading predictive marketing platform provider, today announced new self-service offerings, including Dynamic Creative and improved Native capabilities that seamlessly integrate into Dynamic…

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Jul 18, 2017 | Rocket Fuel to be Acquired by Sizmek

Rocket Fuel pre-announces second quarter 2017 earnings   REDWOOD CITY, Calif.--(BUSINESS WIRE)-- Rocket Fuel (NASDAQ:FUEL), a predictive marketing platform, today announced that it has entered into a definitive agreement to be acquired by Sizmek Inc., the largest people-based creative optimization…

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Jun 15, 2017 | Rocket Fuel Named a Contender in 2017 Real-Time Interaction Management Report

Independent Research Firm Recognises Global Predictive Marketing Platform Provider for Helping Optimise Media Strategies for Digital Advertising   Rocket Fuel (NASDAQ: FUEL), a Predictive Marketing platform provider has been named a contender among real-time interaction management platforms by independent research…

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May 31, 2017 | Rocket Fuel Named a Leader in 2017 Omnichannel Demand-Side Platforms Report

Independent Research Firm Recognises Global Predictive Marketing Platform for Bringing AI to Marketers   Rocket Fuel (NASDAQ: FUEL), a Predictive Marketing platform, today announced it was named a leader among omnichannel demand-side platforms by independent research firm Forrester as part…

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May 18, 2017 | Rocket Fuel Expands Brand Capabilities with Native Advertising Powered by Artificial Intelligence

Brands Gain Reach and Access To Quality Native Inventory Through Rocket Fuel's Predictive Marketing   Rocket Fuel (NASDAQ: FUEL), a predictive marketing platform provider, today announced native advertising capabilities to help agencies and brands bolster their digital marketing campaigns. Through…

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May 11, 2017 | Rocket Fuel Launches New Anti-Malvertising Platform Leveraging the Power of AI and Google Cloud Vision API

Rocket Fuel’s Platform Improves Protection for Advertising Partners and Consumers   Rocket Fuel (NASDAQ: FUEL), a predictive marketing platform, today announced a new solution to fight malvertising in the advertising ecosystem through a robust, multi-layered detection and prevention system. Rocket…

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