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Insights and research on the programmatic marketing landscape.

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Sep 12, 2017 | Re-certified privacy seal of approval affirms Rocket Fuel’s commitment to data protection

Our Predictive Marketing platform has retained its certification from ePrivacy, an organisation that monitors and evaluates the extent to which businesses comply with privacy regulations.   ePrivacy awarded Rocket Fuel with one of the highly regarded European-wide privacy seals, which…

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Aug 23, 2017 | Rocket Fuel Launches DSP Training and Accreditation Programme

We’ve launched an official Rocket Fuel DSP Training and Accreditation Program, including eLearning courses for platform self-service customers and internal platform users. By providing an in-depth understanding of campaign planning, execution, reporting and insights, those who are trained on the…

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Aug 14, 2017 | Understanding Outstream Video Advertising

Outstream video advertising has emerged as an important revenue source among big name publishers and well-known marketers. So what’s all the fuss about? Ann Redpath, Product Marketing Manager at Rocket Fuel, breaks down outstream video advertising, focusing on what it is, its…

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Jul 28, 2017 | Three Reasons Why Our AI is Smarter than Yours

In marketing, AI’s impact can be realised based on its ability to deliver remarkable customer experiences, drive business performance, and provide insights. An AI’s effectiveness can be measured by its ability to recognise patterns, make informed decisions, and change its…

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Jul 24, 2017 | New in the Rocket Fuel DSP: Dynamic Creative

Rocket Fuel is excited to announce that our Dynamic Creative tools and services are now available on our self-service platform as well as for managed services. Rocket Fuel’s Dynamic Creative DSP offering provides a turnkey solution for marketers to build, customise,…

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Jul 18, 2017 | Rocket Fuel to be Acquired by Sizmek

By Randy Wootton, CEO I’m very excited about Rocket Fuel becoming a part of Sizmek. This acquisition brings together two of the world’s most respected names in advertising technology to create the leading independent predictive marketing platform built for agencies and…

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Jun 29, 2017 | Yes, Cannes Lions is increasingly tech-heavy, but digital players and creatives can still enjoy a Riviera romance

By Eric Duerr, CMO   The big campaign winners usually steal the headlines at Cannes Lions. But at this year’s event much has been made of the obvious ‘shifting sands’ at the festival. What was once a paradise where creatives…

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Jun 21, 2017 | New in Rocket Fuel DSP – Top Insights (beta)

UPDATE: As of July 19, 2017 Top Insights has left beta and is now generally available.   The June release for the Rocket Fuel DSP includes a beta version of our new Top Insights tool. Available to all Rocket Fuel…

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May 31, 2017 | Our event with IBM: Marking the AI to AI integration that helps brands take advantage of the sentiment in news stories

  We recently hosted an event in London to mark the integration of IBM Watson Discovery into our Predictive Marketing platform. Representatives from Rocket Fuel and our guests from IBM discussed the powerful impact AI to AI technology can have…

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May 16, 2017 | Kaspersky Lab & Rocket Fuel – Winners of the Global Excellence Awards 2017

We're delighted and honoured to have won the Global Excellence Award with our client Kaspersky Lab, at the Performance Marketing Awards last month. Now in their 11th year, the Performance Marketing Awards are widely regarded as one of the leading…

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