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Insights and research on the programmatic marketing landscape.

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May 16, 2017 | Kaspersky Lab & Rocket Fuel – Winners of the Global Excellence Awards 2017

We're delighted and honoured to have won the Global Excellence Award with our client Kaspersky Lab, at the Performance Marketing Awards last month. Now in their 11th year, the Performance Marketing Awards are widely regarded as one of the leading…

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May 09, 2017 | Predicting who’s ready to pack their bags: How Rocket Fuel’s AI can help travel brands find customers dreaming of their next destination

From booking flights to pre-travel excursion planning, digital technology has transformed the way consumers research options and buy from travel companies online. So how do marketers reach those eager to get away and provide the most enticing destinations, options and…

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Feb 14, 2017 | Can a robot know me better than my partner does?

Sophie Light-Wilkinson, Marketing Director EMEA at Rocket Fuel Every year, Valentine’s Day arrives with the tender anticipation of love, romance, and togetherness – a celebration of what makes each relationship unique. The sentiment of the day also comes with a…

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Nov 11, 2016 | Don’t Hedge your Advertising Bets

By David Gosen, Managing Director and SVP International, Rocket Fuel Brand loyalty is painfully low amongst sports betters, according to new research, making the market highly competitive for brands. In fact, 95% of consumers say they would change brands for…

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Sep 08, 2016 | The New Marketing Landscape
What Marketers Really Think

Rocket Fuel surveyed 324 marketers in August 2016. Respondents were asked questions on the digital marketing landscape. From the survey we discovered that marketing teams are adopting new strategies but find it challenging to understand how to effectively action upon…

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Feb 22, 2016 | Marketing Trends ahead in 2016

Rocket Fuel Study reveals what’s ahead in 2016 for marketing As 2016 ramps up, marketers can count on one thing: Change. Ever interested in staying ahead, Rocket Fuel surveyed 204 brand and agency decision-makers in December 2015 to learn what…

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Jan 30, 2016 | Rocket Fuel cross-device optimisation: connecting with punters, not just their devices

It’s not news that consumers are switching between smartphones, tablets, and computers throughout the day. In fact, the average family in Europe now has 10 digital devices, and many routinely conduct research on one device and take action on another.…

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Dec 23, 2015 | Gallery of all #mediamoment Competition Entries at Rocket Fuel

It’s been six weeks of #mediamoment competition at Rocket Fuel and six weeks of amazing giveaways! Each Friday we gave our competition entrants the chance to take home some big prizes. There was a Champagne Afternoon Tea for Four at…

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Nov 02, 2015 | Rocket Fuel’s Media Moment Competition

With the festive season fast approaching we’re running a competition to help get you into the spirit of good will and cheer by running a competition during which we are going to be giving away amazing prizes weekly! We will…

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Oct 21, 2015 | The marketing tech Back to the Future missed…

Although the film did a great job at predicting the future, I have noticed there are a few things they Back to the Future missed which have changed our lives today. Smartphones Despite the presence of smart glasses in the…

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