Blog

Insights and research on the programmatic marketing landscape.

Filter by:

Jul 24, 2017 | New in the Rocket Fuel DSP: Dynamic Creative

Rocket Fuel is excited to announce that our Dynamic Creative tools and services are now available on our self-service platform as well as for managed services. Rocket Fuel’s Dynamic Creative DSP offering provides a turnkey solution for marketers to build, customise,…

Read More

Jul 18, 2017 | Rocket Fuel to be Acquired by Sizmek

By Randy Wootton, CEO I’m very excited about Rocket Fuel becoming a part of Sizmek. This acquisition brings together two of the world’s most respected names in advertising technology to create the leading independent predictive marketing platform built for agencies and…

Read More

Jun 29, 2017 | Yes, Cannes Lions is increasingly tech-heavy, but digital players and creatives can still enjoy a Riviera romance

By Eric Duerr, CMO   The big campaign winners usually steal the headlines at Cannes Lions. But at this year’s event much has been made of the obvious ‘shifting sands’ at the festival. What was once a paradise where creatives…

Read More

Jun 21, 2017 | New in Rocket Fuel DSP – Top Insights (beta)

UPDATE: As of July 19, 2017 Top Insights has left beta and is now generally available.   The June release for the Rocket Fuel DSP includes a beta version of our new Top Insights tool. Available to all Rocket Fuel…

Read More

May 31, 2017 | Our event with IBM: Marking the AI to AI integration that helps brands take advantage of the sentiment in news stories

  We recently hosted an event in London to mark the integration of IBM Watson Discovery into our Predictive Marketing platform. Representatives from Rocket Fuel and our guests from IBM discussed the powerful impact AI to AI technology can have…

Read More

May 16, 2017 | Kaspersky Lab & Rocket Fuel – Winners of the Global Excellence Awards 2017

We're delighted and honoured to have won the Global Excellence Award with our client Kaspersky Lab, at the Performance Marketing Awards last month. Now in their 11th year, the Performance Marketing Awards are widely regarded as one of the leading…

Read More

May 09, 2017 | Predicting who’s ready to pack their bags: How Rocket Fuel’s AI can help travel brands find customers dreaming of their next destination

From booking flights to pre-travel excursion planning, digital technology has transformed the way consumers research options and buy from travel companies online. So how do marketers reach those eager to get away and provide the most enticing destinations, options and…

Read More

Feb 14, 2017 | Can a robot know me better than my partner does?

Sophie Light-Wilkinson, Marketing Director EMEA at Rocket Fuel Every year, Valentine’s Day arrives with the tender anticipation of love, romance, and togetherness – a celebration of what makes each relationship unique. The sentiment of the day also comes with a…

Read More

Nov 11, 2016 | Don’t Hedge your Advertising Bets

By David Gosen, Managing Director and SVP International, Rocket Fuel Brand loyalty is painfully low amongst sports betters, according to new research, making the market highly competitive for brands. In fact, 95% of consumers say they would change brands for…

Read More

Sep 08, 2016 | The New Marketing Landscape
What Marketers Really Think

Rocket Fuel surveyed 324 marketers in August 2016. Respondents were asked questions on the digital marketing landscape. From the survey we discovered that marketing teams are adopting new strategies but find it challenging to understand how to effectively action upon…

Read More