Cookie Policy

Cookies and Related Technologies

Rocket Fuel and our third-party partners receive and record information using cookies and similar technologies.

A cookie is a small text file that is stored on your computer or device for record-keeping purposes. We use the term “cookie” to include cookies and other similar technologies, such as pixel tags, web bugs, and other technologies that perform like cookies.

We use session cookies and persistent cookies. Session cookies exist temporarily. They disappear from your computer when you close your browser software or turn off your device. Persistent cookies remain on your computer after you close your browser or turn off your device.

We use cookies as described below.



These cookies are necessary to enable you to navigate Rocket Fuel’s website and use its features. For example, these cookies allow us to collect and store your contact details when you request more information through our website.



These cookies allow us and our third party partners to operate certain functions of our website in line with the choices you make. For example, our partners use cookies to allow you to “Follow Us on Twitter” or “Like Us on Facebook.”



We and our third party partners use these cookies to collect information about how visitors use our web site, including which pages visitors access and the links they click on. We use this information to maintain, operate and improve our website. We may also obtain information from email communications we send to learn whether you opened or forwarded the email or clicked on any of the content. This information tells us about the effectiveness of our communications and helps us ensure that we deliver information that you find helpful or interesting.



These cookies allow us and our third party partners to recognize you on our website and other websites and serve you advertisements that may be more relevant to you. These cookies may also be used for frequency capping purposes, to control which advertisements you receive and where you receive them, and to measure ad effectiveness.


Opting Out

Most web browsers allow you to manage your cookie preferences. You can set your browser to refuse cookies, or delete certain cookies. Blocking cookies may impact the performance of the website.

You may also click here to opt out of personalized ads based on the Rocket Fuel cookie, or here to opt out of other personalized advertising by member companies via the Network Advertising Initiative’s opt-out page.

If you opt out, you’ll still see ads from us online, and we’ll still do our best to serve the most relevant ads we can. We just won’t know it’s you, so we won’t be able to apply any of your ad preferences. Note that we’ll still maintain a cookie on your computer to remember that you’ve opted out. That opt-out cookie (like all cookies) is associated with a particular computer and browser. So, for example, if you get a new computer, install a new browser, or clear your cookies, you’ll need to opt-out again. If you change your mind, click here to opt back in.