As marketers, it’s overwhelming and far too complex to get a handle on all the information we gather, never mind leverage it to engage customers with a message that resonates in any media and channel. And while it seems easy to push the project of implementing a Data Management Platform (DMP) to “next quarter”, now is the time to do it – based on a recent Rocket Fuel study, over 30% of surveyed marketers and agency professionals already have one and over 40% are considering a DMP implementation.
Start seeing results immediately. Start increasing share of wallet, improving the frequency and relevance of messaging, and using your first party data to inform your ad spend.
Today, marketers learn about their audiences from some channels, but the Rocket Fuel DMP can help them centralise and activate data from all of them. With sophisticated audience building, proprietary modelling tools, and rich audience analytics, marketers can more efficiently engage audiences across display, mobile, video, offline CRM data, website and email marketing.
Rather than having the restricted view of seeing consumers in only one channel, Rocket Fuel's integrated solution offers marketers a full view of their audience data. It also enables them to activate their wealth of first, second and third-party data across both owned and paid media channels. The net results are better outcomes for marketers and better value for brands.
Custom first-party data taxonomies enable clients to build comprehensive audiences assigned to hundreds of attributes. They can then syndicate them over a spectrum of channels including all the top DSPs, DMPs, walled gardens such as Facebook, and other addressable channels, both online and offline.
The benefit of using a platform that supports all kinds of digital objectives and channels is that it's versatile enough to run both brand and direct-response campaigns, in all formats, and across all addressable devices. But also that it observes more interactions and discovers more patterns. It learns more, and the impact is real.
Create data elements that capture nuanced information about a user to refine audience targeting. Captured data can be used for targeting, setting or updating attributes or logged for analysis. Rocket Fuel provides all the tools and the infrastructure to ingest data related to search, display, video and social across all digital platforms. Our Smart Tag extension enables customers to capture information across multiple pages, including granular page interaction data, to better inform the AI to optimise your audience targeting in real time.
Build and manage targetable audiences through marketing-defined rules using first and third-party data attributes. Audiences can also be created from artificial intelligence-driven optimisations or user-specified models. All customer and prospect data onboarded to the DMP platform is available for analysis and reporting, including lookalike modelling. You can also go one step further and layer advanced targeting rules on audiences, such as custom lookups, user states and daytime targeting.
The Rocket Fuel DMP has a built-in integration with our DSP. This makes syndication of audiences even better by letting clients capture additional learnings about customers and prospects. One of the key advantages of an integrated DMP and DSP is the ability to fully integrate digital campaigns with non-digital campaigns. The DMP acts as a control tower, learning from each marketing interaction with a customer and informing each channel about what the right message should be at any given time. The Rocket Fuel DMP also maintains integrations with all major DSPs in the market today.
Rocket Fuel’s artificial-intelligence-based modelling technology, called Moment Scoring, analyses 11+ million data points to score the likelihood of each individual ad impression opportunity achieving a campaign’s desired objectives. The modelling technology continuously learns from KPI actions as well as other data points and constantly updates to automatically optimise toward a highly qualified audience and drive campaign performance.
Top global brands and their agencies use Rocket Fuel to improve the performance of their website by providing visitors with unique site experiences. Far more advanced than simple A/B testing solutions, Rocket Fuel’s Site Optimisation is integrated with the DMP and includes a machine learning technology that leverages clients’ first, second and third party data to define and deliver the right mix of offers and content for each individual visitor. Our technology can be configured to optimise visitors’ experiences based on a large variety of goals (conversions, revenue, lifetime value etc.) and constraints (weighted product value, creative share of voice requirements, multi-placement synchronisation, etc.).
The Rocket Fuel DMP includes a full analytics suite, providing nuanced insights for audience analysis purposes. When using our Audience Insights Reports, marketers are able to see complete audience profiles of their prospects and customers indexed against all data within their instance of the DMP.
Activate your data by connecting our DMP with virtually any DSP you’re already working with. Our Rocket Fuel DMP communicates with all other ecosystem DSPs, but achieves the highest level of efficiency when paired with our proprietary DSP. The Rocket Fuel DMP maintains built-in integrations with all major DSPs, over 200 syndication partners as well as over 30 third party data providers. If you’re looking to integrate a partner we’re not already working with, we are happy to facilitate additional data integrations.
Our proprietary SDK ensures that clients can reach their customers on mobile devices in the most effective and efficient way. With this SDK feeding into the Rocket Fuel Programmatic Marketing Platform, clients can benefit from critical cross device synchronisation, driving incremental customer acquisition and deepening the relationship with existing customers by offering new products and services throughout various touch points.
The Rocket Fuel DMP allows our clients to centralise and activate data from a large variety of sources in order to engage current customers and potential audiences more efficiently across addressable marketing channels. Our DMP can be used to support upsell and cross-sell efforts by pushing out data to inform an email or a chat vendor.
As an extension of the Rocket Fuel DMP, KeyChain is a smart clearing house that normalises online and offline data and creates privacy by removing PII and creating a persistent, anonymised master key. This data can be used to create audiences that can be syndicated out to offline partners without zero data loss since no match needs to take place to the online universe, or it can be executed online, layered in with any online attributes, and targeted in paid or owned channels. This methodology represents a move beyond cookie dependency, as it provides access to cookie-less execution channels to centralise programmatic strategies.
“We use the Rocket Fuel DMP to transform our site traffic into a remarketing audience segment that can be syndicated to Twitter. Without this we have been limited to demos and keyword targeting on Twitter. Now we can reach and exact in-market audience whether they use their laptop, phone, or whatever.”
Senior Marketing Director Leading Automotive Company