White Papers

Download the most recent educational resources being
developed by the Rocket Fuel team.

Programmatic Marketing Guide – A best Practice Briefing

Programmatic Marketing Guide

Forrester believes that programmatic buying will ultimately capture the bulk of all digital advertising spending. Find our more.

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The New Playbook For Self Service Media

Learn about key strategies for DSP media buying in the age of automation.

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Marketing Across Devices: Optimizing Your Media Mix

People are using a combination of devices, download to learn exactly how to reach them.

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Rocket Fuel’s Guide to Programmatic Marketing

Capitalize on the opportunity to extend programmatic into all facets of marketing.

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Inventory Quality
101

Learn about digital ad fraud, its origins, and how to prevent against and improve it.

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The Definitive Guide to Creative Optimization

Learn how design elements such as CTA's, images and button color drive conversions.

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What’s Under The Hood of Programmatic?

Understand programmatic marketing and why a consumer sees the ads they see.

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11 Questions About Programmatic Mobile

Learn how to not waste ad spend on programmatic mobile and increase campaign conversions.

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The Definitive Guide to Writing a Programmatic RFP

Learn how to choose partners and solutions with the right capabilities to help you achieve great results.

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