Success Story

Brooks Running Company

Brooks Running Company Case Study

“Rocket Fuel has a long track record of helping to deliver great performance for Brooks. When they came to us with a dynamic, personalized ad solution for Facebook Exchange, we jumped at the chance to test it. It’s been exciting to see a 24% better return-on-ad-spending result.”

David Kornfield
eCommerce Marketing Manager Brooks Running Company

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Goal

Increase online purchases through Brooks website

Challenge

Reach consumers with a personalized ad that appeals uniquely to them

Product Used

Rocket Fuel for Direct Response, Channel: Social, Rocket Fuel Dynamic Personalized Ads

Advertiser

Brooks Running Company designs and markets running-specific performance footwear, apparel, and accessories in more than 60 countries worldwide. Its mission is to inspire everyone to run and be active by creating innovative gear to keep them running longer, farther and faster. Everything Brooks does from product development through sales and marketing is supported by its “Run Happy” philosophy, a quest to celebrate and champion the sport of running and all runners around the globe, no matter if they break the tape or bring up the back of the pack.

Goal

  • Increase online purchases through the Brooks website
  • Introduce new customers to make a purchase through the Brooks website

Challenge

  • Drive efficient online sales
  • Reach running enthusiasts with a personalized ad that features the right Brooks products for each

Results

  • Reached 10,457,566 running enthusiasts
  • Generated 1,682 purchases
  • Return-on-ad-spend performance increased by 24% with dynamic, personalized FBX ads compared to standard FBX ads

Product Used

  • Rocket Fuel for Direct Response
    • Channel: Social
  • Rocket Fuel Dynamic Personalized Ads

Why Rocket Fuel?

  • Rocket Fuel offers a dynamic, personalized advertising solution on Facebook Exchange that delivers optimal results

Big Data Audience Discoveries

  • When advertisers work with Rocket Fuel, their advertising learns and improves. What did we learn about the ideal audience for Brooks?
  • Frequent runners, both male and female, ages 30-64