“Rocket Fuel has a long track record of helping to deliver great performance for Brooks. When they came to us with a dynamic, personalized ad solution for Facebook Exchange, we jumped at the chance to test it. It’s been exciting to see a 24% better return-on-ad-spending result.”
David Kornfield
eCommerce Marketing Manager
Brooks Running Company
Increase online purchases through Brooks website
Reach consumers with a personalized ad that appeals uniquely to them
Rocket Fuel for Direct Response, Channel: Social, Rocket Fuel Dynamic Personalized Ads
Brooks Running Company designs and markets running-specific performance footwear, apparel, and accessories in more than 60 countries worldwide. Its mission is to inspire everyone to run and be active by creating innovative gear to keep them running longer, farther and faster. Everything Brooks does from product development through sales and marketing is supported by its “Run Happy” philosophy, a quest to celebrate and champion the sport of running and all runners around the globe, no matter if they break the tape or bring up the back of the pack.
