“Talk about stellar performance! Rocket Fuel just killed it for us. Again. Over the last three years, I’ve overseen countless ad programs with multiple partners. And, 99 times out of 100, Rocket Fuel has been the best performer.”
Supervisor, Digital Initiative (Toshiba)
Build awareness, drive sales
Finding in-market shoppers for a new, higher-end product
Rocket Fuel for Direct Response
Toshiba America Information Systems (TAIS), a subsidiary of Toshiba America, provides consumer electronics products in the US and Latin America through its five divisions: Digital Products, Visual Products, Imaging Systems, Storage Devices, and Telecommunications Systems. The company’s products include Internet protocol-based surveillance equipment for security, medical, and industrial use; televisions; Blu-ray video players; storage devices for automotive, computers, and consumer electronics; camcorders; portable computers, notebooks, and accessories; and VoIP telephone systems.
When advertisers work with Rocket Fuel, their advertising learns and improves. What did we learn about the ideal audience for Toshiba? They tend to be: