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Jan 15, 2015 | Will Big Data Help End Discrimination—Or Make It Worse?

The rise of big data technology allows marketers to collect a tremendous amount of information about an individual with very little to start with. The challenge with having that kind of power? Keeping discrimination out of the picture. For consumers,…

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Jan 15, 2015 | Almost One in Three Americans Are Logging Personal Bio-Data

31 percent of Americans currently use ‘quantified self’ tools to track their health and fitness, from smart watches and wearable fitness trackers to smartphone apps, a new report has revealed. The survey by AI ad firm Rocket Fuel also revealed that 43…

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Jan 05, 2015 | 5 New Year’s Resolutions For Ad Tech

  (By Eric Porres, Chief Marketing Officer) At the beginning of every year, many people resolve to make significant changes in their lives—to improve their quality of life and better themselves. As ad tech continues to grow and become an…

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