Press Releases

For media inquiries please contact pr@rocketfuel.com.

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Sep 08, 2016 | Rocket Fuel Announces First-to-Market Partnership with IAS, Bringing Increased Transparency and Inventory Quality to Video Ad Placements

Rocket Fuel’s Moment Scoring technology combined with IAS’ Enhanced Video Quality Metrics measures quality pre-roll video ad placement, driving brand awareness and campaign ROI REDWOOD CITY, Calif., September 8, 2016 –  Rocket Fuel (NASDAQ: FUEL), a leading Programmatic Marketing Platform…

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Sep 06, 2016 | Rocket Fuel Names Internet Technology Veteran Rick Pittenger SVP of Engineering

Pittenger to Manage Rocket Fuel’s Global Engineering Team and Expand the Company’s Brand and Video Offerings REDWOOD CITY, Calif. -- Sept. 6, 2016 -- Rocket Fuel (NASDAQ: FUEL), a leading programmatic marketing platform provider, today announced seasoned Internet veteran Rick…

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Aug 02, 2016 | Rocket Fuel Reports Financial Results for Second Quarter 2016

GAAP Operating Cash Flow of $5.2 Million and Non-GAAP Free Cash Flow of $0.9 Million in the Second Quarter of 2016 GAAP Net Loss Improved $7.7 Million and Non-GAAP Adjusted EBITDA Increased from $1.4 Million to $4.2 Million Year-on-Year  …

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Aug 02, 2016 | Rocket Fuel Registration Statement Including At-the-Market Equity Offering

Redwood City, Calif., August 2, 2016 — Rocket Fuel Inc. (NASDAQ: FUEL), a leading programmatic marketing platform provider, today confirmed its filing of a shelf registration statement on Form S-3 with the U.S. Securities and Exchange Commission (“SEC”) on May 10,…

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Jul 28, 2016 | Rocket Fuel Enhances Dynamic Creative Solution for Retail and Travel Customers, Moment Scoring Now Powers More Dynamic and Personalized Programmatic Marketing

Under Armour and agency partner Booyah Advertising among beta testers of enhanced dynamic creative solution; early customers experience 46 percent average improvement in cost per action across campaigns REDWOOD CITY, Calif., July 28, 2016 – Rocket Fuel (NASDAQ: FUEL), a…

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May 05, 2016 | Media Alert: Rocket Fuel Names William Cormier as Canada Country Director

REDWOOD CITY, Calif., May 5, 2016 – Rocket Fuel (NASDAQ: FUEL), a leading Programmatic Marketing Platform provider, today announced that William Cormier has been named as the new Country Director for Canada. Cormier brings more than 20 years of management…

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Apr 28, 2016 | Media Alert: Rocket Fuel to Participate in Political Digital Advertising Panel at CampaignTech East

Panel includes executives from Google, TubeMogul and Rubicon Project WASHINGTON, D.C., April 28, 2016 – Rocket Fuel Inc. (NASDAQ: FUEL), a leading Programmatic Marketing Platform provider, today announced that Amanda Whiteman, Director of Strategic Accounts, will speak at Campaigns &…

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Apr 21, 2016 | National Media Chooses Rocket Fuel’s Programmatic Marketing Platform to Engage Right-Leaning Voters

National Media Research Planning and Placement, one of the largest and most successful Republican communications agencies, to run its clients’ campaigns using Rocket Fuel’s Moment Scoring™ technology REDWOOD CITY, Calif., April 21, 2016 – Rocket Fuel Inc. (NASDAQ: FUEL), a…

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Apr 20, 2016 | Rocket Fuel’s Programmatic Marketing Platform Further Enhanced by Merkle’s DataSource™ National Consumer Database

Marketers can now power campaigns that use Merkle’s data with Rocket Fuel’s Moment Scoring™ technology REDWOOD CITY, Calif., April 20, 2016 – Rocket Fuel Inc. (NASDAQ: FUEL), a leading Programmatic Marketing Platform provider, today announced that Merkle’s DataSource digital segments…

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Apr 13, 2016 | Media Alert: Connected Device Ownership is on the Rise, Along with Consumer Willingness to Trade Data for More Targeted Ads, According to New Rocket Fuel Report

REDWOOD CITY, Calif., April 13, 2016 – Rocket Fuel (NASDAQ: FUEL), a leading Programmatic Marketing Platform provider, today announced the release of an interactive Internet Of Things Infographic which highlights consumer connected device ownership, usage and attitudes. Insights are based…

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