Press Releases

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Mar 21, 2017 | Rocket Fuel Expands Partnership with IBM by Embedding Watson Cognitive Capabilities into Its Predictive Marketing Platform

Cognitive technology detects brand sentiment in online news content to inform digital advertising REDWOOD CITY, Calif., March 21, 2017 – Rocket Fuel (NASDAQ: FUEL), a leading predictive marketing platform provider, today announced a new capability called “Brand Moments” that embeds…

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Mar 10, 2017 | Media Alert: Rocket Fuel Demonstrates the Value of Predictive Marketing at Top Conferences in March 2017

REDWOOD CITY, Calif. – Join Rocket Fuel (NASDAQ: FUEL), a predictive marketing platform, throughout March, as the company participates in three top technology events in 2017: SXSW (March 10 - 15, 2017), IBM InterConnect (March 19 - 23, 2017), and…

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Mar 01, 2017 | Rocket Fuel Expands Global Presence With New Prague Office Focused on Engineering

Expansion Driven by Further Developing AI And Machine Learning Capabilities for Rocket Fuel’s Predictive Marketing Platform PRAGUE, March 1, 2017 -- Rocket Fuel Inc. (NASDAQ: FUEL), a leading predictive marketing platform provider, today announced the opening of an office in…

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Feb 21, 2017 | Rocket Fuel Reports Financial Results for the Fourth Quarter and Full Year 2016

Company Generates $21 Million in Operating Cash Flow and $4.6 Million in Non-GAAP Free Cash Flow in the Full Year REDWOOD CITY, California - February 21, 2017 - Rocket Fuel Inc. (NASDAQ: FUEL), a leading Programmatic Marketing Platform provider, today announced…

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Jan 10, 2017 | Rocket Fuel Continues Shift to Platform Business with Restructuring Initiative

REDWOOD CITY, Calif., Jan. 09, 2017 (GLOBE NEWSWIRE) -- Rocket Fuel (NASDAQ:FUEL), a leading predictive marketing platform provider, today announces organizational changes that are expected to accelerate its ongoing transformation into a leading SaaS-based platform solutions company. “In the third…

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Nov 07, 2016 | Media Alert: Olapic and Rocket Fuel to Host Webinar on Creating Better Marketing Experiences for Travel Brands

REDWOOD CITY, Calif.--(BUSINESS WIRE)--Join Olapic, a leading visual earned content company, and Rocket Fuel (NASDAQ: FUEL), a predictive marketing platform, next week for a live webinar where they will share five strategic imperatives for brands looking to create more authentic,…

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Oct 25, 2016 | Rocket Fuel Names Experienced SaaS Executive Stephen Snyder as CFO

REDWOOD CITY, Calif. - Oct. 25, 2016 - Rocket Fuel, Inc. (NASDAQ:FUEL), a leading Programmatic Marketing Platform provider, today announced that Stephen Snyder will join the company as its Chief Financial Officer on Nov. 10, 2016. Stephen brings more than…

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Oct 25, 2016 | Rocket Fuel Reports Financial Results for Third Quarter 2016 and Announces Management Changes

GAAP Operating Cash Flow of $8.3 Million and Non-GAAP Free Cash Flow of $3.8 Million in the Third Quarter of 2016   REDWOOD CITY, Calif., October 25, 2016 - Rocket Fuel Inc. (NASDAQ: FUEL), a leading programmatic marketing platform provider, today…

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Oct 04, 2016 | Rocket Fuel Launches the Rocket Fuel Institute to Deliver Data-Driven, Results-Focused Marketing Insights

First Institute Report Finds That Reaching Household Influencers Can Have Direct Impact On Driving Online Conversions REDWOOD CITY, Calif.--(BUSINESS WIRE)--Rocket Fuel Inc. (NASDAQ:FUEL), a leading Programmatic Marketing Platform provider, today announced the launch of the Rocket Fuel Institute, a research…

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Sep 08, 2016 | Rocket Fuel Announces First-to-Market Partnership with IAS, Bringing Increased Transparency and Inventory Quality to Video Ad Placements

Rocket Fuel’s Moment Scoring technology combined with IAS’ Enhanced Video Quality Metrics measures quality pre-roll video ad placement, driving brand awareness and campaign ROI REDWOOD CITY, Calif., September 8, 2016 –  Rocket Fuel (NASDAQ: FUEL), a leading Programmatic Marketing Platform…

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