Press Releases

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Aug 15, 2017 | Rocket Fuel Awarded Two Patents to Help Leverage First-Party Cookies to More Meaningfully Reach Consumers

Company’s First Two Patents Enable Ad Tech Providers To Access Blocked Data From Advertisers’ First-Party Cookies REDWOOD CITY, Calif.--(BUSINESS WIRE)--Rocket Fuel (NASDAQ: FUEL), the leading predictive marketing platform, today announced that it issued its first two patents, both designed to…

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Aug 10, 2017 | Rocket Fuel Named a Snapchat Certified Partner, Providing Brands with Enhanced Video Solutions

Addition of Snapchat rounds out Rocket Fuel’s predictive marketing platform with one of the most robust video offerings on the market REDWOOD CITY, Calif.--(BUSINESS WIRE)--Today, Rocket Fuel, the leading predictive marketing platform, announced that it has been named a Snapchat…

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Aug 09, 2017 | Rocket Fuel Reports Financial Results for Second Quarter 2017

REDWOOD CITY, Calif.--(BUSINESS WIRE)--Rocket Fuel Inc. (NASDAQ: FUEL), a predictive marketing platform provider, today announced financial results for the second quarter ended June 30, 2017. Financial Highlights for the Second Quarter of 2017 GAAP Revenue: $90.7 million, 22% below last year's second…

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Jul 24, 2017 | Rocket Fuel Enhances Self-Service Platform with Dynamic Creative and Native Solutions

Rocket Fuel One Of First Omnichannel DSPs To Offer Self-Service Dynamic Creative REDWOOD CITY, Calif.--(BUSINESS WIRE)--Rocket Fuel (NASDAQ:FUEL), the leading predictive marketing platform, today announced new self-service offerings, including Dynamic Creative and improved Native capabilities that seamlessly integrate into Dynamic…

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Jul 20, 2017 | Rocket Fuel Announces Certification With Mediaocean Prisma to Give Agencies Direct Access to Rocket Fuel Media

Mediaocean And Rocket Fuel Make Programmatic Media Buying More Seamless For Top Holding Companies And Their Agencies> REDWOOD CITY, Calif.--(BUSINESS WIRE)--Rocket Fuel (NASDAQ: FUEL), the leading predictive marketing platform, today announced the certification and integration of its programmatic capabilities directly…

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Jul 18, 2017 | Rocket Fuel to be Acquired by Sizmek

Rocket Fuel pre-announces second quarter 2017 earnings REDWOOD CITY, Calif.--(BUSINESS WIRE)-- Rocket Fuel (NASDAQ:FUEL), a predictive marketing platform, today announced that it has entered into a definitive agreement to be acquired by Sizmek Inc., the largest people-based creative optimization and data activation platform…

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Jun 24, 2017 | Rocket Fuel Enhances Self-Service Platform with Dynamic Creative and Native Solutions

Rocket Fuel One Of First Omnichannel DSPs To Offer Self-Service Dynamic Creative REDWOOD CITY, Calif.--(BUSINESS WIRE)--Rocket Fuel (NASDAQ:FUEL), the leading predictive marketing platform, today announced new self-service offerings, including Dynamic Creative and improved Native capabilities that seamlessly integrate into Dynamic…

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May 30, 2017 | Rocket Fuel Named a Leader in 2017 Omnichannel Demand-Side Platforms Report

Independent Research Firm Recognizes Global Predictive Marketing Platform for Bringing AI to Marketers REDWOOD CITY, Calif.--(BUSINESS WIRE)--Rocket Fuel (NASDAQ:FUEL), a predictive marketing platform, today announced that it was named a leader among omnichannel demand-side platforms by independent research firm Forrester…

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May 17, 2017 | Rocket Fuel Expands Brand Capabilities with Native Advertising Powered by Artificial Intelligence

Brands Gain Reach and Provide Access To Quality Native Inventory Through Rocket Fuel Predictive Marketing REDWOOD CITY, Calif.--(BUSINESS WIRE)--Rocket Fuel (NASDAQ:FUEL), a predictive marketing platform, today announced native advertising capabilities to help agencies and brands bolster their digital marketing campaigns.…

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May 10, 2017 | Rocket Fuel Launches New Anti-Malvertising Platform Leveraging the Power of AI and Google Cloud Vision API

Rocket Fuel's Platform Improves Protection For Advertising Partners And Consumers REDWOOD CITY, Calif.--(BUSINESS WIRE)-- Rocket Fuel (NASDAQ:FUEL), a predictive marketing platform, today announced a new solution to fight malvertising in the advertising ecosystem through a robust, multi-layered detection and prevention…

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