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Insights and research on the predictive marketing landscape.

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The Problem with In-Banner Video Ads; Part 1: The Consumer Perspective

Mar 01, 2017

By Ann Redpath, Product Marketing   This post is the first in a three part series on the problem with in-banner video ads from the perspectives of consumers, marketers, and publishers. When we at Rocket Fuel think about how to help marketers build their brands, we start thinking about the consumer before we even write the first line of code. If the goal is to create a resonant brand experience - whether that is longer attention, higher awareness, or favorability…

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Mar 16, 2017 | The Problem with In-Banner Video Ads; Part 2: The Marketer Perspective

By Ann Redpath, Sr. Product Marketing Manager This post is the second in a three part series on the problem with in-banner video ads from the perspectives of consumers, marketers, and publishers. In our last post, we discussed how in-banner…

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Mar 07, 2017 | 5 Components That Usher In Modern, Predictive Marketing

In a world full of choices, we’re drawn to experiences that anticipate our needs and wants. Think about it - we finish binge watching our favorite TV series, and love when we’re served up the next show, or when our…

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Mar 06, 2017 | A Partnership that Powers the Predictive Future

By Randy Wootton If programmatic marketing was defined by the ability to deliver the right message at the right time to the right location, predictive marketing begins by understanding that those locations, those channels, are in fact all aspects of…

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Mar 02, 2017 | Cross-Device is Just One Piece of the People-Based Marketing Puzzle

by Ian Dailey, Principal Product Marketing Manager  People-based marketing is getting a lot of attention in the adtech and martech sectors recently. Several news stories have characterized cross-device identification as the focal point of recent acquisitions to advance the promise…

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Feb 07, 2017 | Stronger, Together!

By Randy Wootton, CEO As a U.S. citizen, a former naval officer, and a business leader, I feel it is imperative that we--as the polis--stay informed and engaged in the political process. Political change doesn’t happen because we think it…

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Feb 02, 2017 | When P&G Speaks—The Digital World Listens

By Randy Wootton, CEO Marc Pritchard, the Chief Brand Officer for Procter & Gamble, the world’s largest advertiser, recently proclaimed that “the days of giving digital a pass are over.” Announcing a thorough review of all its media-agency contracts, Mr.…

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Jan 24, 2017 | Using Predictive Marketing to Demystify the Mortgage Process

By Simon Hayhurst, GM of Media Services at Rocket Fuel According to JD Power, 21% of mortgage borrowers are unhappy with their current provider, and for first-time homeowners it jumps up to 27%. This speaks to an overall need for complex…

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Dec 09, 2016 | The $85.4B Case for Predictive Marketing as the future

By Randy Wootton, CEO of Rocket Fuel Inc. As we continue to build out our programmatic platform to anticipate the needs of data-driven marketers, I see more signs that tell me we're on the right path. I'm in the business…

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Dec 04, 2016 | Rocket Fuel and LiveRamp Partnership

In today’s connected world, marketers face the challenge of reaching consumers through myriad devices and across countless consumer channels like social media, email, web browsing and video streaming. In addition to all of this, businesses are expected to provide smarter,…

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Nov 22, 2016 | Rocket Fuel Wins Global DSP of the Year Award at GABBCON

By Rick Song, Chief Revenue Officer, Rocket Fuel We recently attended the Global Audience Based Buying Conference & Consultancy’s Future of Television conference. Along with a full day of discussions and networking, we also attended their first Audience-Based Buying Innovation (ABBI)…

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