Insights and research on the programmatic marketing landscape.

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2016 Marketing Trends Report

Feb 21, 2016

Rocket Fuel Study reveals what’s ahead in 2016 for marketing As 2016 ramps up, marketers can count on one thing: Change. Ever interested in staying ahead, Rocket Fuel surveyed 204 brand and agency decision-makers in December 2015 to learn what they’re anticipating in 2016, and how they’re planning to adapt. Data, data everywhere... but not enough analysts to think. The explosion of marketing technology gives marketers a mountain of new data across previously unreported channels. But marketers are struggling to…

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Feb 07, 2017 | Stronger, Together!

By Randy Wootton, CEO As a U.S. citizen, a former naval officer, and a business leader, I feel it is imperative that we--as the polis--stay informed and engaged in the political process. Political change doesn’t happen because we think it…

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Feb 02, 2017 | When P&G Speaks—The Digital World Listens

By Randy Wootton, CEO Marc Pritchard, the Chief Brand Officer for Procter & Gamble, the world’s largest advertiser, recently proclaimed that “the days of giving digital a pass are over.” Announcing a thorough review of all its media-agency contracts, Mr.…

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Jan 24, 2017 | Using Predictive Marketing to Demystify the Mortgage Process

By Simon Hayhurst, GM of Media Services at Rocket Fuel According to JD Power, 21% of mortgage borrowers are unhappy with their current provider, and for first-time homeowners it jumps up to 27%. This speaks to an overall need for complex…

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Dec 09, 2016 | The $85.4B Case for Predictive Marketing as the future

By Randy Wootton, CEO of Rocket Fuel Inc. As we continue to build out our programmatic platform to anticipate the needs of data-driven marketers, I see more signs that tell me we're on the right path. I'm in the business…

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Dec 04, 2016 | Rocket Fuel and LiveRamp Partnership

In today’s connected world, marketers face the challenge of reaching consumers through myriad devices and across countless consumer channels like social media, email, web browsing and video streaming. In addition to all of this, businesses are expected to provide smarter,…

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Nov 22, 2016 | Rocket Fuel Wins Global DSP of the Year Award at GABBCON

By Rick Song, Chief Revenue Officer, Rocket Fuel We recently attended the Global Audience Based Buying Conference & Consultancy’s Future of Television conference. Along with a full day of discussions and networking, we also attended their first Audience-Based Buying Innovation (ABBI)…

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Nov 17, 2016 | Introducing AI so smart, it shows you what it’s thinking.  

There’s a lot of talk lately about transparency in programmatic advertising. But at Rocket Fuel, we believe “show” beats “tell” every time. So we did something about it. Your washing machine can tell you when it’s in the rinse cycle.…

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Nov 15, 2016 | For Dynamic Intelligence, Know your ABC’s

By Tom Zawacki, VP of Strategy at Rocket Fuel I remember watching my dad read the newspaper during breakfast in the morning, and hunker down on the couch after work to catch up on the evening news. At that time,…

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Nov 10, 2016 | Data is Diverse, Why Give It Uniform Treatment?

By Ari Levenfeld, Sr. Director, Privacy and Inventory Quality, Rocket Fuel Inc. If you knew my name and address you might be able to knock on my door and have a conversation with me. But seeing me walk down the…

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Oct 20, 2016 | DMP Goes Mobile

By Paarth Sharma, Product Marketing, DMP Rocket Fuel is pleased to announce the introduction of mobile DMP capabilities. Now, marketers can boost in-app marketing efforts, better engage audiences, and build more complete data sets based on their mobile app interactions.…

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