Blog

Filter by:

Rocket Fuel to be Acquired by Sizmek

Jul 18, 2017

By Randy Wootton, CEO I’m very excited about Rocket Fuel becoming a part of Sizmek. This acquisition brings together two of the world’s most respected names in advertising technology to create the leading independent predictive marketing platform built for agencies and brands. Sizmek is the world’s largest people-based creative optimization and data activation platform, and the world’s largest third-party omni-channel ad server. Rocket Fuel and Sizmek have a lot in common. Like us, they are a global company that operates…

Read More

Jul 12, 2017 | Three Reasons Why Our AI is Smarter than Yours

By Nikos Acuña, Director of Innovation and Managing Director of Rocket Fuel Institute In marketing, AI’s impact can be realized based on its ability to deliver remarkable customer experiences, drive business performance, and provide insights. An AI’s effectiveness can be measured by…

Read More

Jul 06, 2017 | It’s Party Time! – The Power of Private Marketplaces in the Modern Media Plan

By Jim Prandato, Senior Manager, Marketplace Development Fourth of July weekend has come to an end and if you were lucky, you got a chance to party it up!  If you had a great time, it’s likely that you were…

Read More

Jun 29, 2017 | Yes, Cannes Lions is Increasingly Tech-Heavy, But Digital Players and Creatives Can Still Enjoy a Riviera Romance

By Eric Duerr, CMO The big campaign winners usually steal the headlines at Cannes Lions. But at this year’s event much has been made of the obvious ‘shifting sands’ at the festival. What was once a paradise where creatives would…

Read More

Jun 21, 2017 | New in Rocket Fuel DSP – Top Insights (beta)

By Ian Dailey, Principal Product Marketing Manager   UPDATE: As of July 19, 2017 Top Insights has left beta and is now generally available    The June release for the Rocket Fuel DSP includes a beta version of our new…

Read More

Jun 20, 2017 | Telecoms + AI: How to Stay Ahead in this Codependent Industry

By Paige Gasparino, Senior Associate, Strategic Solutions   Ain’t no mountain high enough, Ain’t no valley low enough, Ain’t no river wide enough To keep me from getting to you Diana Ross went extreme distances to deliver a message, but…

Read More

Jun 08, 2017 | Hidden Stories: How AI will Advance Careers, Not Steal Them

By Xander Kotsatos, Director, Channel Strategy   In the movie Hidden Figures, an African-American woman by the name of Kathy Johnson breaks both the gender and color barrier, in service of her country, by hand-verifying the precise calculations needed to…

Read More

Jun 06, 2017 | IBM and Rocket Fuel: AI to AI to Enable Brands to Take Advantage of the Sentiment in News Stories

We recently hosted an event in London to mark the integration of IBM Watson Discovery into our Predictive Marketing Platform. Representatives from Rocket Fuel and our guests from IBM discussed the powerful impact AI to AI technology can have on…

Read More

Jun 01, 2017 | Clearing the Programmatic Fog

By Ari Levenfeld, Chief Privacy Officer The Association of National Advertisers (ANA) voted “transparency” as the Word of the Year in 2016, reflecting the industry’s focus on the investigative report by K2 Intelligence and the ANA into the state of…

Read More

May 31, 2017 | The Future of Cognition: How Predictive Technology Transforms Our Lives

By Nikos Acuña, Director of Innovation and Head of Rocket Fuel Institute Predictive technology will soon touch every aspect of our lives. When we visit the doctor, drive cars, fly on airplanes, or shop for new kicks, self-learning systems powered…

Read More

May 30, 2017 | Building The Tools To Fight the $6B Ad Fraud Problem — Moving Forward with IAB’s ads.txt Initiative

By Mark Torrance, CTO Last week, the Interactive Advertising Bureau (IAB) launched a new initiative to increase transparency in the programmatic advertising ecosystem -- an issue that the IAB has sought to bring the industry together on for some time…

Read More