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New in the Rocket Fuel DSP: IAS pre-bid viewability

Sep 18, 2017

By Mark Thornby, Principal Product Marketing Manager Rocket Fuel continues to enhance our platform and its ease-of-use for advertisers. Recently, we expanded our partnership with Integral Ad Science (IAS) to include performance-matching pre-bid viewability targeting. This new capability streamlines workflow and improves campaign performance. Now, with the click of a button, advertisers can hit their viewability goals across both display and video. Combined with Rocket Fuel’s artificial intelligence (AI) platform, the viewability pre-bid filter enables advertisers to achieve their viewability…

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Sep 25, 2017 | Sizmek & Rocket FUel @ Advertising Week 2017 – Join Us!

By Paige F. MacGregor, Sr. Manager, Public Relations It’s hard to believe that Fall is upon us and it’s already time to kick off another exciting edition of Advertising Week, one of the industry’s premier thought leadership events--and the first…

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Sep 22, 2017 | Finding Brand Moments in the Attention Economy

By Alicia Mickelsen, Director, Marketing Today’s consumer owns an average of three to four connected devices and has an average of seven social media accounts on which they spend a total of at least two hours a day, according to…

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Aug 29, 2017 | Rocket Fuel with IBM Watson are Developing New Offerings to Make Brand Marketers More Efficient

By Brad Moore, Senior Manager, Business Strategy Rocket Fuel has been working with IBM for years. We’ve been inspired and impressed by how they continue to innovate and evolve to be a leader in technology covering multiple industries. And Watson…

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Aug 22, 2017 | Data Pools or Puddles? 3 Steps to Improve Your Data Assets

By William Sears, VP, Enterprise Strategy Data has always been the fuel that helps make good decisions.  In the 20 years of my time as a marketer, researcher, and analyst I’ve seen many industries move from a focus on collecting…

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Aug 15, 2017 | Seven Questions Every Advertiser Should Ask Before a Retargeting Head-to-Head Test

By Hansen Zuo, Product Marketing A head-to-head (H2H) test allows marketers to evaluate the performance of multiple retargeting partners to make a decision about who is awarded the retargeting budget. Given the need to consolidate all the retargeting budget to…

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Aug 03, 2017 | Cleaning Up The Supply Chain: Rocket Fuel is TAG Certified

By Ari Levenfeld, Chief Privacy Officer As the futurist and famed author Arthur C. Clarke asserted in the most famous of his three laws, “Any sufficiently advanced technology is indistinguishable from magic.” The adage illustrates the importance of transparency in…

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Aug 02, 2017 | Moving from Stick Shift to Self-Driving Cars: How AI is Advancing Marketing

By Alex Perrin, Director Corporate Strategy & Innovation Dagnabbit! The manual transmission — the bliss of every car enthusiast, is dying. We saw this coming,  but now we were reminded again by The LA Times, who noted less than three…

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Jul 25, 2017 | Amazon Prime Day and Big Business: The Intersection of Privacy and Personalization

By Xander Kotsatos, Director, Channel Strategy If you’ve been anywhere near a computer over the last couple weeks, you may have seen the advertisements hailing July 11th, as Amazon Prime Day.  This is the third annual eponymous “Christmas in July-esq”…

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Jul 24, 2017 | New in the Rocket Fuel DSP: Dynamic Creative

By Joanna Bassant, Product Management Rocket Fuel is excited to announce that our Dynamic Creative tools and services are now available on our self-service platform as well as for managed services. Rocket Fuel's Dynamic Creative DSP offering provides a turnkey…

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Jul 18, 2017 | Rocket Fuel to be Acquired by Sizmek

By Randy Wootton, CEO I’m very excited about Rocket Fuel becoming a part of Sizmek. This acquisition brings together two of the world’s most respected names in advertising technology to create the leading independent predictive marketing platform built for agencies…

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