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AI: The Friendly Ghost

Apr 13, 2017

By Paige Gasparino, Senior Associate, Strategic Solutions The amount of data in today’s world challenges industries to continuously create new experiences for their audiences. Travelers are looking for the “never been done before” and popular brands are expected to deliver cutting-edge innovation. Finding superior quality in the mass amount of data quantity is sparse, but two staple family destinations have wowed the travel industry with new experiences of late. Similar to Rocket Fuel’s Predictive Marketing technology, Walt Disney World and…

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Apr 10, 2017 | Improving Brand Ad Safety: An Open Invitation for Industry Collaboration

By Mark Torrance, CTO at Rocket Fuel Over the past week, a handful of the world’s most prestigious advertisers have been pulling advertising dollars away from Google and its flagship property YouTube in the aftermath of a Times of London…

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Mar 31, 2017 | Announcing Pigmatic, the New Predictive Platform for Predicting Your Favorite Color

  By Mark Torrance, CTO For nine years, Rocket Fuel has leveraged its artificial intelligence to power ad campaigns for some of the biggest brands in the world. We’ve evolved to predicting and influencing consumer behavior by serving the right…

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Mar 29, 2017 | Rocket Fuel Ranks #3 on O’Reilly’s List of Companies with Artificial Intelligence as a Core Strategic Driver

O’Reilly Media ranked Rocket Fuel #3, with only Google and Facebook ranking higher, on a list of companies investing the most in AI and talking about it as a core strategic driver.  See The New Artificial Intelligence Market - a…

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Mar 27, 2017 | Moving Beyond Tradition: Creating More Valuable Insights for Clients

By Ian Dailey, Principal Product Marketing Manager In working closely with agencies over the past several years, it's become clear that more than ever before, brand marketers expect their agencies to deliver meaningful consumer intelligence alongside great media outcomes. They want…

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Mar 16, 2017 | The Problem with In-Banner Video Ads; Part 2: The Marketer Perspective

By Ann Redpath, Sr. Product Marketing Manager This post is the second in a three part series on the problem with in-banner video ads from the perspectives of consumers, marketers, and publishers. In our last post, we discussed how in-banner…

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Mar 07, 2017 | 5 Components That Usher In Modern, Predictive Marketing

In a world full of choices, we’re drawn to experiences that anticipate our needs and wants. Think about it - we finish binge watching our favorite TV series, and love when we’re served up the next show, or when our…

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Mar 06, 2017 | A Partnership that Powers the Predictive Future

By Randy Wootton If programmatic marketing was defined by the ability to deliver the right message at the right time to the right location, predictive marketing begins by understanding that those locations, those channels, are in fact all aspects of…

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Mar 02, 2017 | Cross-Device is Just One Piece of the People-Based Marketing Puzzle

by Ian Dailey, Principal Product Marketing Manager  People-based marketing is getting a lot of attention in the adtech and martech sectors recently. Several news stories have characterized cross-device identification as the focal point of recent acquisitions to advance the promise…

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Mar 01, 2017 | The Problem with In-Banner Video Ads; Part 1: The Consumer Perspective

By Ann Redpath, Product Marketing   This post is the first in a three part series on the problem with in-banner video ads from the perspectives of consumers, marketers, and publishers. When we at Rocket Fuel think about how to…

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Feb 07, 2017 | Stronger, Together!

By Randy Wootton, CEO As a U.S. citizen, a former naval officer, and a business leader, I feel it is imperative that we--as the polis--stay informed and engaged in the political process. Political change doesn’t happen because we think it…

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