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AI to AI Integration: You’re making this up, right?

May 23, 2017

By John Mruz, VP Innovation This is the third in a series of blog posts about artificial intelligence (AI) - or more specifically, our intent to cut through the “AI hype” and make it real.  In Part 1, I explained how Rocket Fuel defines AI and included a primer on the AI techniques Rocket Fuel uses to predict the potential of every moment.  In Part 2, my colleague, Brad Moore, debunked the notion of there being a single AI marketing…

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May 25, 2017 | Delighting Your Clients with Insights: Part 2 – Build Stronger Relationships with the Right Tools

By Ian Dailey, Principal Product Marketing Manager Welcome to Part II of this two part blog series on how agencies can look beyond campaigns to deliver marketing insights that clients find exponentially more valuable. In Part I, we discussed the…

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May 24, 2017 | How Predictive Marketing Creates Optimal Travel Experiences Through Data Integration and Machine Intelligence

By Alexander Perrin, Director of Corporate Strategy and Innovation In the near future, the shift in how marketers deliver quality experiences will be almost completely driven by self-learning systems that optimize tasks, process information, and personalize consumer touch points at…

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May 17, 2017 | Understanding your Financial Services Customer: From Mad Men to the Predictive Bank

By Xander Kotsatos, Director, Channel Strategy In season 7 of Mad Men, the team is pitching Burger Chef. Peggy Olsen, the account’s creative lead, visits 20 restaurants in 9 states and interviews hundreds of Burger Chef customers to craft a…

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May 15, 2017 | How Programmatic Sets the Stage for Predictive and What Marketers Should Do About It

By Eric Duerr, CMO In the ad tech industry, we tend to get caught up in tactical challenges that sometimes cloud our ability to see the amazing things that are transforming the consumer-brand relationship. Issues such as brand safety. Viewability.…

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May 11, 2017 | Brand Safety and Programmatic Direct

By Rob Kramer, VP Supply Partnerships & Business Development Brand owners and their agencies have always strived to maintain brand safety and contextual guardrails around advertising to protect their brand equity. Ideally, this includes ensuring that advertising messages appear alongside…

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May 10, 2017 | Project Malware Nowhere: Rocket Fuel uses Google Cloud Vision API to Fight Fraud

By Nikolai Rochnik, VP, Emerging Technology If you are a media buyer or digital marketer, bots and fraud are probably two of the things that keep you up at night. When media buyers were asked what they perceived as the most…

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May 09, 2017 | P&G’s 7 Year Itch: What Marketers Can Learn

By Randy Wootton, CEO My Dad worked for P&G as a brand manager for Head and Shoulders back in the late 60's. I grew up hearing the legends of P&G marketing prowess. Now having spent nearly 20 years at the…

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May 09, 2017 | One AI to Rule Them All?

By Brad Moore, Business Strategy In Part 1 of our series of Artificial Intelligence (AI) in marketing, Rocket Fuel’s VP of Innovation, John Mruz, cut through the hype surrounding Artificial Intelligence (AI), with a primer on Rocket Fuel’s AI and…

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May 02, 2017 | The Problem with In-Banner Video Ads; Part 3: The Publisher Perspective

By Ann Redpath, Sr. Product Marketing Manager This post is the third in a three-part series on the problem with in-banner video ads from the perspectives of consumers, marketers, and publishers. The explosive growth of programmatic and real-time bidding (RTB)…

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Apr 28, 2017 | New in Rocket Fuel DSP – Ad Collision Avoidance

By Matt Aaronson, Senior Product Marketing Manager, Platform The April release for the self-service Rocket Fuel DSP brings an exciting new solution to a not-so-new challenge in programmatic advertising: ad collision. Ad collision occurs when multiple ads from the same…

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