“The Ad Council’s campaign with AARP aimed to raise awareness and help caregivers get the advice and support they need. The results of our partnership with Rocket Fuel were superb because their programmatic technology allowed us to reach exactly the right audience at the right time. We know the PSAs reached the caregivers who desperately needed to see the message.”
Director of National Media Accounts The Advertising Council
Build awareness for the AARP Caregiving campaign
Reaching exactly the right audience in a crowded online environment
Rocket Fuel for Direct Response, Channels: Video, Social, Mobile
AARP is a nonprofit, nonpartisan organization, with a membership of more than 37 million, that helps people turn their goals and dreams into real possibilities, strengthens communities, and fights for the issues that matter most to families such as healthcare, employment security, and retirement planning. AARP has staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands. The Ad Council reached out to Rocket Fuel to support the AARP’s “Caregiving” program on a pro-bono basis. The results were outstanding, and Rocket Fuel is now onboard to support the Ad Council’s other charitable programs on a pro-bono basis.
When advertisers work with Rocket Fuel, their advertising learns and improves. What did we learn about the ideal audience for AARP? They tend to be: