“The decision to include Rocket Fuel in our campaign resulted in solid success against conversions, efficiency, and reach of a qualified audience.”
Associate Digital Account Director Horizon Media
Reach new movers and drive top-of-mind awareness
Reaching a qualified, interested audience
Rocket Fuel for Direct Response
The Ace Hardware Corporation is a retailers’ cooperative based in Oak Brook, Illinois. It was founded in 1924 by Richard Hesse, E. Gunnard Lindquist, Frank Burke, and Oscar Fisher in Chicago, Illinois. Ace Hardware, incorporated in 1928 as Ace Stores Inc., was founded to provide a centralized purchasing organization to supply the founders’ and members’ stores. The company was named after the ace fighter pilots of World War I, who were able to overcome all odds. Its retail network expanded to hundreds of dealers by 1949, when annual sales reached about $10 million. Today it has 4,077 hardware stores (as of 2012), and does over $3 billion in retail hardware sales annually.
When advertisers work with Rocket Fuel, their advertising learns and improves. What did we learn about the ideal audience for Ace Hardware? They tend to be: