“We used Rocket Fuel for both display and video. Rocket Fuel was one of a few partners, but quickly became the most efficient driver with great CTR and amazing video-completion rates. As the campaign progressed, Rocket Fuel’s efficiency skyrocketed. They also delivered the greatest brand awareness. We’re psyched!”
Media Planner Essence Digital
Drive brand awareness and video-completion rate
Low market share and brand awareness
Rocket Fuel for Direct Response
The Adams line of pet-care products makes protecting pets, family, home, and yard safer, easier, and more effective. A trusted brand sold by veterinarians since 1975, Adams now makes some of its products available to consumers. The consumer line features products that fight fleas and ticks on pets, in the house and in the yard – anywhere ticks, adult fleas, and their eggs and larvae are found. When Essence Digital decided to build interest in Adams’ products and awareness of the Adams Smarter Pet Care program online, it made Rocket Fuel one of its advertising partners. As the advertising program progressed, Rocket Fuel outshone the other partners and delivered impressive performance for Adams.
When advertisers work with Rocket Fuel, their advertising learns and improves. What did we learn about the ideal audience for Adam’s Flea & Tick? They tend to be: