Success Story

AudienceX

AudienceX Case Study

“What we discovered was that it performed really well, far beyond the performance that we were getting with three other DSPs we were using.” 

Ben Tiernan
EVP, Managed Service AudienceX

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Goal

Deliver media that would generate highly efficient marketing outcomes across a variety of verticals.

Challenge

Cut down on the time they spent manually managing campaigns while boosting overall performance.

Product

Rocket Fuel DSP

Advertiser

Headquartered in Culver City, CA, AUDIENCEX is an advertising technology and marketing company that provides strategic expertise in performance marketing channels and delivers end-to-end digital solutions for brands and agency partners.

Goal

AUDIENCEX needed to deliver media that would generate highly efficient marketing outcomes across a variety of verticals.

Challenge

The AUDIENCEX team works with several traditional self-service DSPs to run campaigns but promises clients to dutifully evaluate new platforms that can add greater value. By adopting the Rocket Fuel DSP, the AUDIENCEX team aimed to cut down on the time they spent manually managing campaigns while boosting overall performance.

Product Used

Rocket Fuel DSP

Results

As the AUDIENCEX team began moving campaigns onto the Rocket Fuel DSP, they observed improvements almost immediately One AUDIENCEX client, a medical research firm, sought to prospect and recruit for clinical trials among sufferers of a specific disease. The campaign had been running on a traditional DSP operating on keyword targeting and other prescriptive tactics. But when the campaign was moved to Rocket Fuel and set up with unconstrained Moment Scoring™ optimization, the improvement was staggering.

“Our previous method had a CPA of $2,600 for a signup,” Tiernan says. “With Rocket Fuel, that CPA went down to $187. And the velocity was impressive, too. We saw conversions more than quadruple in half the time. Since then we’ve been steadily migrating other accounts onto Rocket Fuel.”

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Why Rocket Fuel?

Before getting access to Rocket Fuel’s DSP, the AUDIENCEX team would thoroughly evaluate each client and campaign before choosing a DSP that best suited their goals—a judgement usually based on their experience running other campaigns. But the Rocket Fuel DSP, which runs on Moment Scoring, appealed to Tiernan and his team because it autonomously drives campaign performance, regardless of the type of client and campaign. The team has found that Rocket Fuel DSP has led to a significant drop in costs, both in CPM levels and the amount of human attention required for each campaign. AUDIENCEX was even able to pass these savings along to the client.

“Now, when we have some new campaigns coming in, we know where we’re going,” Tiernan says. “From the performance to the workflows to the excellent account service, Rocket Fuel is our go-to.”