“We’ve definitely been happy with our campaign to date. Rocket Fuel has over-delivered on set metrics, coming in below our set CPA and far exceeding our return-on-investment goal.”
Senior Planner TouchPoint Integrated Communications
Increase sales, improve ROI, generate interest
Reach new customers, leverage tablet and social presence
Rocket Fuel for Direct Response, Channels: Mobile, Social
The Bowflex company is a market leader in fitness equipment. It is a part of the Nautilus group, which manufactures fitness equipment under various brand names. Bowflex has been responsible for introducing some of the most ground-breaking exercise equipment in recent times. As a longtime digital advertiser, when Bowflex needed a new partner with which to promote its CoreBody Reformer® and TreadClimber® products, it contacted Rocket Fuel.
When advertisers work with Rocket Fuel, their advertising learns and improves. What did we learn about the ideal audience for Bowflex? They tend to be: