Success Story

Bridgestone

Bridgestone Case Study

“Levelwing uses Rocket Fuel for its Bridgestone campaigns because we appreciate the accuracy of their AI tools and their advanced technology. That, coupled with our optimization efforts, has made our campaigns up to 45% more efficient.”

Steve Parker, Jr.
Co-founder, Managing Partner Levelwing

Metric Image

Goal

Drive new business

Challenge

Narrow geographic and regional targets

Product Used

Rocket Fuel for Direct Response

Advertiser

As a company that produces tires engineered to provide performance when it’s needed most, Bridgestone Retail Operations expects the same from its partners. Bridgestone relies on Levelwing for their strategy, intelligence, and technology solutions. Working with Rocket Fuel has allowed Levelwing to drive maximum performance efficiencies, impacting Bridgestone’s bottom line.

Goal

  • Drive new business

Challenge

  • Narrow geographic and regional targets

Results

  • Drives revenue up to 45% more efficiently

Product Used

  • Rocket Fuel for Direct Response

Why Rocket Fuel?

  • Projected campaign performance
  • Provided deep audience insights
  • Gave excellent customer service

Big Data Audience Discoveries

When advertisers work with Rocket Fuel, their advertising learns and improves. What did we learn about the ideal audience for Bridgestone Retail Operations? They tend to be:

  • Drivers who value performance when it is needed most