Success Story

CANUSA TOURISTIK

CANUSA TOURISTIK Case Study

“We hired Rocket Fuel to help us stimulate interest in CANUSA’s North America travel programs. They really surprised us with the interest they generated, at a cost that was much lower than goal. Even better, we not only got responses from Hamburg, we got them from outside Germany as well!”

Odette Landmeir
Online Manager CANUSA TOURISTIK

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Goal

Drive travel inquiries, catalog orders, newsletter subscriptions

Challenge

Find travelers in a very specific demographic

Product Used

Rocket Fuel for Direct Response

Advertiser

Hamburg, Germany-based CANUSA TOURISTIK specializes in North America travel for its German audience, offering individually planned caravan, car, bus, and ship travels through the U.S. and Canada. CANUSA differentiates itself by offering a high level of service to customers to address their individual travel requirements. When CANUSA decided it wanted to generate travel inquiries, catalogue orders, and requests for newsletter subscriptions, it asked Rocket Fuel to help them directly. The four-month program generated excellent results.

Goal

  • Drive travel inquiries
  • Drive catalog orders
  • Drive newsletter subscriptions

Challenge

  • Find people online who are specifically interested in traveling to the U.S. or Canada
  • Appeal to those outside of Hamburg, in areas where CANUSA is not as well known
  • Rocket Fuel had to exclude those who are interested in travel to ski resorts

Results

  • Achieves CPL 49% better than goal
  • Rocket Fuel drove conversions in regions outside Germany, where CANUSA is not as well known

Product Used

  • Rocket Fuel for Direct Response

Why Rocket Fuel?

  • Rocket Fuel is able to investigate converting users before the campaign starts so it can build statistical look-a-likes of those who are most likely to be interested in traveling to the U.S. and Canada
  • Rocket Fuel is able to provide insights that CANUSA didn’t have, such as at what time and on what day of the week people are most likely to make a travel inquiry at CANUSA

Big Data Audience Discoveries

When advertisers work with Rocket Fuel, their advertising learns and improves. What did we learn about the ideal audience for CANUSA TOURISTIK? They tend to be:

  • Anyone in and around Germany who is interested in North America travel

Popular Content Categories

  • Travel Guides
  • Travel Agencies
  • Mountain Resorts