“We tested Rocket Fuel for Choice Hotels nearly three years ago, and soon thereafter they became a principal partner for all Choice Hotels regional efforts. We have since increased budgets, with growth in cross-channel initiatives including FBX and tablet advertising; we’re currently seeing ROAS of 2,106% for the year.”
Media Supervisor MMGY Global
Increase hotel bookings and ROAS
Crowded online marketplace, appealing to key demographics
Rocket Fuel for Direct Response, Channels: Social, Mobile (Tablet)
Choice Hotels International (NYSE: CHH) currently franchises more than 6,200 hotels, representing more than 500,000 rooms, in more than 30 countries and territories. Ranging from limited-service to full-service hotels in the economy, mid-scale, and upscale segments, Choice-branded properties provide business and leisure travelers with a range of high-quality, high-value lodging options throughout the United States and internationally. Rocket Fuel works with MMGY Kansas City to optimize online campaigns for U.S. properties including Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban, Econo Lodge, Rodeway Inn, and the Ascend Hotel Collection.
When advertisers work with Rocket Fuel, their advertising learns and improves. What did we learn about the ideal audience for Choice Hotels? They tend to be: