“Rocket Fuel performed well above our previous benchmarks, and the campaign ultimately led to increased awareness and encouraged sales. Even better, Rocket Fuel beat the competition – including Collective Media and SheKnows.com – by a margin of 2-to-1. All that, and their amazing customer service, makes Rocket Fuel a superior partner!”
Media Planner The Gary Group
Sell new music, generate brand awareness
Connecting with a tiny niche audience
Rocket Fuel for Direct Response
Concord Music Group (CMG) was formed in 2004 with the merger of Concord Records and Fantasy Records. They later merged with Telarc Records and Rounder Records to build a roster of current artists and legendary catalogs. CMG is now one of the largest and fastest-growing independent music companies in the world. Part of CMG’s mission is to “enrich lives by providing music of timeless appeal in innovative ways.” This commitment to the music-loving public recently found acclaimed U.S. musician Kenny G and popular Indian musician Rahul Sharma collaborating on a record. When CMG wanted to promote this unique collaboration to a very niche audience, it turned to Rocket Fuel for help.
When advertisers work with Rocket Fuel, their advertising learns and improves. What did we learn about the ideal audience for the Concord Music Group? They tend to be: