“Rocket Fuel’s Private Marketplace capability turned out to be a great investment for us. We wanted to improve our display advertising results by driving qualified traffic from pre-identified premium publishers’ sites. Because Rocket Fuel gave us that capability, we were able to efficiently drive users to our client’s site and help contribute to the lowest bounce rate onsite in over six months.”
Media Director Baldwin
Reach a very focused audience on premium publishers' sites
Build brand awareness, drive sales, no pixels placed on homedepot.com
Rocket Fuel Private Marketplace (PMP)
Cree is a market-leading innovator of lighting-class LEDs, LED lighting, and semiconductor solutions for wireless and power applications. Cree is making energy-wasting traditional lighting technologies obsolete through the use of energy-efficient, environmentally friendly LED lighting. Cree first brought the blue LED to market in 1989, and has continually exceeded industry standards for brightness and efficiency ever since. In 2013, Cree began offering LED light bulbs for the consumer market. Since that initial release, Cree has worked to drive the adoption of LED lighting by expanding its product line of LED light bulbs, which it markets through http://creebulb.com.
When advertisers work with Rocket Fuel, their advertising learns and improves. What did we learn about the ideal audience for Cree? They tend to: