“SMZ and Rocket Fuel were able to drive a 23% increase in prospective members to the CU Link hub. The multi-faceted CU Link campaign included display, mobile, and pre-roll video. It was truly optimized across all channels.”
VP, Director of Digital Strategy SMZ
Drive awareness, increase account openings, and generate loan applications
Finding a way to attract new members and conquest customers from other banking institutions
Rocket Fuel for Direct Response, Rocket Fuel for Brand, Channels: Mobile, Social, Display, Video
CU Link and www.culinkmichigan.com is a collaborative effort among Michigan credit unions and their trade association, the Michigan Credit Union League, to showcase the power of the credit union network. Credit unions are an alternative to traditional banking. They offer members fewer fees and lower interest rates on loans and credit cards, surcharge-free ATMs, and numerous other member-centric benefits. Michigan credit unions are definitely growing in popularity these days. In 2014, their membership grew more than 2.5% (more than 100,000 members!), which is the largest growth surge since 1998.
When advertisers work with Rocket Fuel, their advertising learns and improves. What did we learn about the ideal audience for CU Link?
The best-performing content categories reflect our audience’s interest in various aspects of personal banking and credit union product offerings. These content categories also show credit unions can be very successful at conquesting customers from other banking institutions.