Success Story

DFDS Seaways

DFDS Seaways Case Study

“We first hired Rocket Fuel to help us sell ferry trip bookings during our slow season. They shocked us with their results, which came in much, much better than goal. We decided to stick with them, and they’ve just gotten better and better. They’ve really taken the time to learn about us and our unique needs. Working with Rocket Fuel is definitely smooth sailing.”

Melanie Pieper
Online Marketing Manager DFDS Seaways

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Sell bookings, build brand awareness and customer loyalty


Attracting exactly the right audience, appealing to consumers during the low season

Product Used

Rocket Fuel for Direct Response


Founded in Copenhagen in 1866, Det Forenede Dampskibs-Selskab (DFDS) is the largest shipping and logistics company in Northern Europe. DFDS operates 50 ships on 30 routes, with 5,900 employees in 20 countries. It is listed on NASDAQ OMX Copenhagen. When DFDS decided to promote ferry trips online, especially its Amsterdam to Newcastle trip, it turned to Rocket Fuel to help it navigate the rough low-season waters. The results were so good that DFDS decided to stick with Rocket Fuel to see if it could achieve more gains with Advertising That Learns®. From July through November, 2014, its ROAS steadily improved each month.


  • Sell bookings for ferry trips
  • Raise brand awareness
  • Build a loyal clientele


  • Advertise a specific route while driving conversions
  • Generate bookings at the end of the year, which is the low-season for travel
  • Gain attention from the most interested audience in the crowded online travel space


Over five months, Rocket Fuel delivered an ROAS ranging from 1,459% to 3,997%,
with an average of 2,225%

DFDS chart Rev English 

Product Used

Rocket Fuel for Direct Response

Why Rocket Fuel?

  • Rocket Fuel’s expertise in the Travel vertical
  • Rocket Fuel’s ability to build sales in the most challenging environments
  • Prior positive experience working with Rocket Fuel

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