“We wanted to attract as many working adults as possible to Diploma Hochschule’s website. We needed a partner who could help us reach our very specific audience. Rocket Fuel did that for us beautifully, and at a price much better than our CPA goal. We definitely plan to work with them again.”
Dipl.-Inf. Oliver Kreimer
Digital Communications Diploma Hochschule
Generate interest and applications, enhance brand awareness
Reaching the correct audience, enhancing brand image
Rocket Fuel for Direct Response, Channel: Social
Diploma Hochschule (DH) is a private, state-accredited distance-learning university based in Bad Sooden-Allendorf (Nordhessen), Germany. It has numerous campuses throughout Germany. Founded in 1994, DH answers working professionals’ need for a high-quality distance-learning program that enables them to earn a bachelor’s or master’s degree in a variety of occupational studies. When DH decided it wanted to build awareness and attract new students online, it turned to Rocket Fuel. Rocket Fuel’s reputation for highly focused searches, as well as its real-time advertising capabilities made it the natural choice.
When advertisers work with Rocket Fuel, their advertising learns and improves. What did we learn about the audience for Diploma Hochschule? They tend to be: