“We had a broad group of partners, but Rocket Fuel quickly separated itself from the pack. It delivered exceptional performance and helped us better understand how to successfully reach our primary audience. We got such outstanding results that we look forward to working with Rocket Fuel again.”
National Digital Director Enroll America
Drive leads to Enroll America website
Reaching hard-to-find audience with very specific demographics
Rocket Fuel for Direct Response, Channel: Social
Enroll America (EA) is a nonprofit, nonpartisan 501(c)(3) organization focused on one goal: maximizing the number of Americans who are enrolled in and retain health coverage. Enroll America is made up of a team of educators, experts, organizers, and connectors dedicated to doing whatever it takes to help consumers get the facts they need about their new health-insurance options and enroll. EA’s strategies are research-based and data-driven. When it realized just how challenging it would be to reach its desired audience, it turned to Rocket Fuel for help.
When advertisers work with Rocket Fuel, their advertising learns and improves. What did we learn about the audience for Enroll America? They tend to be: