“Rocket Fuel helped Epson drive consideration among business users and buyers across the UK, Germany, France, and Spain. We had a 19% lift in consideration across Europe – our 56% lift in Germany was truly amazing! Rocket Fuel’s Real-Time Brand Optimization solution really demonstrates true brand lift.”
Company Director Agency 21
Drive lift in consideration, shift consideration from competitors
Finding consumers who are truly in-market, fight fierce competition in crowded marketplace
Rocket Fuel for Direct Response
Founded in 1942, Epson is one of the world’s largest manufacturers of printers, robotics, electronics, and imaging-related equipment. The company specializes in the creation of compact, energy-saving, high-precision technologies. Led by Suwa, Nagano, Japan-based Seiko Epson Corporation, Epson has more than 78,000 employees in 99 companies worldwide.
When advertisers work with Rocket Fuel, their advertising learns and improves. What did we learn about the ideal audience for Epson? They tend to be: