“Rocket Fuel was our top partner. They even beat out Google and Facebook. Rocket Fuel drove down our CPC by 29% during the six-week test. They also upheld an extremely strong CTR throughout this campaign, driving a total of 22,000 clicks in six weeks.”
VP Marketing Evolution Robotics
Drive awareness and website traffic
Very little brand awareness
Rocket Fuel for Direct Response
Pasadena, California-based Evolution Robotics (ER) specializes in robotic cleaning products that utilize computer vision, localization, and autonomous navigation technologies. When ER decided it really needed to drive awareness for its new product, the Mint Cleaner, as well as find out exactly who their customers are, they turned to Rocket Fuel, Facebook, and Google. In the end, Rocket Fuel’s results proved superior to anyone else’s.
When advertisers work with Rocket Fuel, their advertising learns and improves. What did we learn about the ideal audience for Evolution Robotics? They tend to be: