Success Story

Evolution Robotics

Evolution Robotics Case Study

“Rocket Fuel was our top partner. They even beat out Google and Facebook. Rocket Fuel drove down our CPC by 29% during the six-week test. They also upheld an extremely strong CTR throughout this campaign, driving a total of 22,000 clicks in six weeks.”

Gene Cameron
VP Marketing Evolution Robotics

Metric Image


Drive awareness and website traffic


Very little brand awareness

Product Used

Rocket Fuel for Direct Response


Pasadena, California-based Evolution Robotics (ER) specializes in robotic cleaning products that utilize computer vision, localization, and autonomous navigation technologies. When ER decided it really needed to drive awareness for its new product, the Mint Cleaner, as well as find out exactly who their customers are, they turned to Rocket Fuel, Facebook, and Google. In the end, Rocket Fuel’s results proved superior to anyone else’s.


  • Drive awareness
  • Gain audience insights (discover who is interacting with their brand, psychographics)
  • Drive website traffic
  • Attain lowest possible CPC


  • They didn’t know their online audience
  • Very little brand awareness for the new Mint product
  • Product skepticism


  • CPC dropped 29% from $0.96 to $0.68 in six weeks
  • Provided extremely strong CTR, driving close to 22K clicks in six weeks
  • RF Insights package provided into campaign performance and audience makeup

Product Used

  • Rocket Fuel for Direct Response

Why Rocket Fuel?

  • Detailed audience-insight capabilities
  • Exceptional performance efficiencies and ability to scale
  • A full staff of vertical experts

Big Data Audience Discoveries

When advertisers work with Rocket Fuel, their advertising learns and improves. What did we learn about the ideal audience for Evolution Robotics? They tend to be:

  • This program was created to identify who the Mint Cleaner audience really is

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