“First Marblehead has a fantastic student-loan program, and it wants to reach only qualified applicants. Rocket Fuel combines Big Data with artificial intelligence to help us reach exactly the students and parents we’re looking for. It does this better than any other provider.”
VP Digital Media Havas Edge
Deliver qualified student-loan applications
Difficult to reach appropriate audience and get them to convert online
Rocket Fuel for Direct Response
First Marblehead works with large and small banks and credit unions to design, underwrite, originate, and manage their student-loan programs. The Boston, MA-based company partners with some of the country’s leading lenders, which gives colleges and universities the ability to connect students with a range of private student loan options. With nearly 20 years of experience in education financing, a flexible approach, and a consistent focus on private student loans, First Marblehead provides lenders and schools with a unique depth of knowledge and a commitment to meeting their needs. When it decided it needed to deliver its message to qualified applicants online, it contacted Havas Edge.
When advertisers work with Rocket Fuel, their advertising learns and improves. What did we learn about the ideal audience for First Marblehead? They tend to be: