Success Story

Frontlineshop

Frontlineshop Case Study

“We’ve already had fantastic performance with Rocket Fuel, so we were anxious to use its display and FBX capabilities for Frontlineshop. We had high expectations, but were thrilled when they came in below our CPO goal on the first day of the campaign and delivered 356% more conversions than projected.”

Online Marketing Manager
hmmh

Metric Image

Goal

Drive online sales

Challenge

Achieving effective results in a crowded online marketplace

Product Used

Rocket Fuel for Direct Response

Advertiser

Frontlineshop is one of the leading online street-fashion stores in German-speaking countries. With more than 250 brands, the Hamburg, Germany-based online retailer carries both exclusive labels and well-known popular lines that appeal to primarily to 25- to 34-year-old consumers. Having had success with Rocket Fuel’s online marketing tools before, Frontlineshop’s agency, hmmh, opted to use Rocket Fuel during a six-week campaign to drive sales via display and FBX.

Goal

  • Drive online sales

Challenge

  • Achieving effective results in a crowded online marketplace

Results

  • CPO was 78% better than goal
  • Drove 356% more orders than projected

Product Used

  • Rocket Fuel for Direct Response

Why Rocket Fuel?

  • Rocket Fuel offers the technology to combine FBX and display
  • Rocket Fuel’s reach in FBX and display
  • Rocket Fuel had driven successful campaigns with the agency before

Big Data Audience Discoveries

When advertisers work with Rocket Fuel, their advertising learns and improves. What did we learn about the ideal audience for Frontlineshop? They tend to be:

  • Primary: 25- to 34-year-old online consumers
  • Secondary: 35- to 55-year-olds (older customers, possibly shopping for younger family members)
  • German users only

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