“We’ve already had fantastic performance with Rocket Fuel, so we were anxious to use its display and FBX capabilities for Frontlineshop. We had high expectations, but were thrilled when they came in below our CPO goal on the first day of the campaign and delivered 356% more conversions than projected.”
Online Marketing Manager
Drive online sales
Achieving effective results in a crowded online marketplace
Rocket Fuel for Direct Response
Frontlineshop is one of the leading online street-fashion stores in German-speaking countries. With more than 250 brands, the Hamburg, Germany-based online retailer carries both exclusive labels and well-known popular lines that appeal to primarily to 25- to 34-year-old consumers. Having had success with Rocket Fuel’s online marketing tools before, Frontlineshop’s agency, hmmh, opted to use Rocket Fuel during a six-week campaign to drive sales via display and FBX.
When advertisers work with Rocket Fuel, their advertising learns and improves. What did we learn about the ideal audience for Frontlineshop? They tend to be: