Success Story

HACH KG

HACH KG Case Study

“Since spacedealer shifted a major part of our display advertising budget to Rocket Fuel, we have seen a significant increase in sales. I am convinced (and delighted) that we, together with spacedealer, have found the right service provider in order to increase the relevant B2B traffic on our website.”

Benjamin Scholl
Online Marketing Manager HACH KG

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Goal

Attract new business clients

Challenge

Locate potential consumers from a very specific demographic

Product Used

Rocket Fuel for Direct Response

Advertiser

HACH KG is one of Germany’s leading distributors of commercial promotional products. The company, with its main offices in Pfungstadt and Berlin, has run its B2B mail-order company for more than 50 years. In the Internet age, HACH KG has transformed itself to take advantage of this new business landscape. When it started working with spacedealer to expand its online presence, Rocket Fuel was brought onboard to maximize its efforts.

Goal

  • Attract new business clients
  • Drive sales as hard conversions
  • Drive soft conversions/leads. Rocket Fuel drove a lead if a user visited at least three sites or spent at least two minutes on the website.

Challenge

  • There hadn’t been many outside conversions beforehand, so there wasn’t a large pool of users to learn from and retarget
  • It was hard to find the right users. Because HACH sells a line of B2B products, the relevant audience is decision-makers who order business products (or those who work with them).

Results

  • Beat ROI goal by 137%
  • Conversion per click of 7.7% is 74% better than any other partner on the plan
  • Cost per order 32% better than goal
  • Cost per lead 65% better than goal

Product Used

  • Rocket Fuel for Direct Response

Why Rocket Fuel?

  • Using act-alike modeling, Rocket Fuel was able to find exactly the right audience for this client and gain a large number of conversions

Big Data Audience Discoveries

When advertisers work with Rocket Fuel, their advertising learns and improves. What did we learn about the audience for HACH KG? They tend to be:

  • Businesses that are in the market for commercial promotional products

Popular Content Categories

  • Beverage & Dining Guides
  • Fitness, Footwear
  • Financial Planning & Management