“No other vendors do what they do. One campaign performed at 300 times our CPA goal, and another gained a 680% increase in purchase behavior. Rocket Fuel delivers!”
Co-Founder & CEO Faction Media
Appealing only to the most appropriate audiences
Rocket Fuel for Direct Response
Johns Manville, a Berkshire Hathaway company, is a leading manufacturer and marketer of premium-quality products for building insulation, mechanical insulation, commercial roofing, and roof insulation, as well as fibers and nonwovens for commercial, industrial, and residential applications. The company serves markets that include aerospace, automotive and transportation, air handling, appliance, HVAC, pipe and equipment, filtration, waterproofing, building, flooring, interiors, and wind energy. When it came time to strengthen Johns Manville’s digital advertising efforts, Faction Media contacted Rocket Fuel. The results have been outstanding, and continue to build.
When advertisers work with Rocket Fuel, their advertising learns and improves. What did we learn about the ideal audience for Johns Manville? They tend to be: