Success Story

Johns Manville

Johns Manville Case Study

“No other vendors do what they do. One campaign performed at 300 times our CPA goal, and another gained a 680% increase in purchase behavior. Rocket Fuel delivers!”

Dave Greves
Co-Founder & CEO Faction Media

Metric Image


Drive awareness


Appealing only to the most appropriate audiences

Product Used

Rocket Fuel for Direct Response


Johns Manville, a Berkshire Hathaway company, is a leading manufacturer and marketer of premium-quality products for building insulation, mechanical insulation, commercial roofing, and roof insulation, as well as fibers and nonwovens for commercial, industrial, and residential applications. The company serves markets that include aerospace, automotive and transportation, air handling, appliance, HVAC, pipe and equipment, filtration, waterproofing, building, flooring, interiors, and wind energy. When it came time to strengthen Johns Manville’s digital advertising efforts, Faction Media contacted Rocket Fuel. The results have been outstanding, and continue to build.


  • Drive awareness of Johns Manville by inspiring onsite engagements


  • Attracting only the most appropriate audiences for the specialized product line


  • Performed at 300 times CPA goal
  • Increased purchase behavior 680%
  • Successfully scaled to twice the budget while lowering the CPA

Product Used

  • Rocket Fuel for Direct Response

Why Rocket Fuel?

  • Exceptional past performance with other accounts at agency
  • Unrivaled analytics
  • Superior technical expertise

Big Data Audience Discoveries

When advertisers work with Rocket Fuel, their advertising learns and improves. What did we learn about the ideal audience for Johns Manville? They tend to be:

  • DIY: Do-it-yourself audience
  • DIFM: Do-it-for-me audience