“We wanted to increase the number of sign-ups for our free courses and find those who are most likely to be interested in paid courses. Rocket Fuel proved to be an excellent partner – their real-time advertising solution helped us achieve outstanding results in a tough, competitive market.”
Chief Marketing Officer Lecturio GmbH
Generate course signups, attract site visitors, establish brand awareness
Crowded, competitive market for online-education programs
Rocket Fuel for Direct Response, Channel: Social
With several locations in Germany and Bulgaria, Leipzig-based Lecturio GmbH is Germany’s leading platform for private and professional online learning. Lecturio allows time- and location-independent learning with video-based courses led by industry experts. The Lecturio library includes more than 5,000 courses from numerous key areas of professional and personal training. With a focus on its four main categories of business, software, law, and medicine, it also provides courses on accounting and taxes, economics, health, languages, and leisure. With a team of 60 dedicated employees, Lecturio offers private and professional training via PC, tablet, and smartphone.