Success Story

Lecturio

Lecturio Case Study

“We wanted to increase the number of sign-ups for our free courses and find those who are most likely to be interested in paid courses. Rocket Fuel proved to be an excellent partner – their real-time advertising solution helped us achieve outstanding results in a tough, competitive market.”

Stefan Merker
Chief Marketing Officer Lecturio GmbH

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Goal

Generate course signups, attract site visitors, establish brand awareness

Challenge

Crowded, competitive market for online-education programs

Product Used

Rocket Fuel for Direct Response, Channel: Social

Advertiser

With several locations in Germany and Bulgaria, Leipzig-based Lecturio GmbH is Germany’s leading platform for private and professional online learning. Lecturio allows time- and location-independent learning with video-based courses led by industry experts. The Lecturio library includes more than 5,000 courses from numerous key areas of professional and personal training. With a focus on its four main categories of business, software, law, and medicine, it also provides courses on accounting and taxes, economics, health, languages, and leisure. With a team of 60 dedicated employees, Lecturio offers private and professional training via PC, tablet, and smartphone.

Goal

  • Generate signups for online-learning courses
  • Optimize toward users who pay for advanced courses
  • Build an image of Lecturio as a high-quality educational service
  • Establish brand awareness
  • Attract new visitors to Lecturio’s homepage

Challenge

  • The large number of learning categories on the Lecturio website mean Rocket Fuel was addressing a broad audience.
  • The marketplace for online-learning coursework is vast and highly competitive.

Results

  • Rocket Fuel achieved a CPL 45% better than goal
  • A general uplift of sign ups, site visits, and paying customers

Product Used

  • Rocket Fuel for Direct Response
    • Channel: Social

Why Rocket Fuel?

  • Its expertise in real-time advertising
  • Its outstanding customer service and attention to detail
  • lts experience with the online education industry and its unique challenges

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