Success Story

Liftopia

Liftopia Case Study

“Rocket Fuel is helping us match skiers and riders to the right lift ticket at the right resort at the right time, in real time. Their skill at managing our dynamic ads and complex data feed, and their ability to scale our budget while maintaining a 6:1 ROAS is way beyond our expectations.”

Jess Lewis
VP Marketing Liftopia

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Goal

Build awareness, match U.S. and Canadian consumers with the right ticket at the right resort

Challenge

Reaching its target audience online in a cost-effective fashion

Product Used

Rocket Fuel for Direct Response, Dynamic Personalized Ads

Advertiser

Liftopia is a complete online ski marketplace, offering the largest source of ski lift ticket deals online, in addition to rentals, lessons, dining, and other mountain-related activities and products. With deals at more than 250 resorts across North America, it offers skiers and snowboarders the ability to buy lift tickets in advance for up to 85% off the ticket window prices. By committing to date-specific, non-refundable tickets, skiers and riders are able to save big at the resorts they love, and they’re also able to try out new resorts at a lower cost.

Goal

  • Sell advance purchase lift tickets to skiers and snowboarders in the U.S. and Canada

Challenge

  • Efficiently drive revenue at scale during the winter ski season

Results

  • Rocket Fuel drove a 6:1 ROAS overall while continuously scaling performance
  • Rocket Fuel exceeded the client’s goal of 2:1 ROAS by 300%
  • Rocket Fuel drove a 380% better ROAS than the client’s goal during the heavy ski month of December

Product Used

  • Rocket Fuel for Direct Response
  • Dynamic Personalized Ads

Why Rocket Fuel?

  • Rocket Fuel’s ability to deliver efficient ticket sales at scale
  • Its full-service dynamic advertising solution