Success Story

Lord & Taylor

Lord & Taylor Case Study

“Rocket Fuel’s expertise in the luxury retail space is helping us boost our acquisition efforts for our clients and engage more consumers online. They’re becoming a trusted technology partner, helping us go beyond the traditional boundaries of an interactive agency.”

Shenan Reed
Managing Director, Co-Founder Morpheus Media

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Goal

Boost online women's fashion sales

Challenge

Attracting fashion-lovers in a crowded online marketplace

Product Used

Rocket Fuel for Direct Response

Advertiser

Since 1826, Lord & Taylor has built a strong reputation for service, quality, and most of all, style. By creating a unique mix of the latest trends and the timeless classics, it has long been the favorite store of generations of shoppers. With 47 stores nationwide, L&T has a loyal following who knows they can rely on the goods they find on lordandtaylor.com.

Goal

  • Boost online sales for fashion apparel and accessories
  • Drive traffic to client’s branded online store
  • Meet or beat aggressive ROI goal
  • Boost online sales among key demographic
  • Build brand engagement and affinity

Challenge

  • Attracting in-market consumers in a crowded online marketplace
  • Finding a technology-driven media partner to help boost women’s fashion sales by building a custom fashion segment tailored to specific campaign objectives.

Results

  • Delivered ROI that was 3.6 times greater than client’s goal
  • Reduced effective CPA by 73%

Product Used

  • Rocket Fuel for Direct Response

Why Rocket Fuel?

  • Rocket Fuel’s use of progressive optimization incorporates client activity, sites, behaviors, time of day, geographies, demographics, and more

Big Data Audience Discoveries

When advertisers work with Rocket Fuel, their advertising learns and improves. What did we learn about the ideal audience for Lord & Taylor? They tend to be:

  • Residents of the northeastern U.S.
  • Women 30+