Success Story

Lufthansa

Lufthansa Case Study

“Rocket Fuel has been a top performer in online ticket sales. They helped Lufthansa reduce its CPA by nearly 50%. They’ve also increased conversions by 11%, and that shows no sign of slowing. Their results are so impressive that we’ve increased our budget with them each quarter.”

Craig Koestler
Account Supervisor Mindshare

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Goal

Sell airline tickets

Challenge

Attracting business in a crowded, competitive online marketplace

Product Used

Rocket Fuel for Direct Response

Advertiser

The Lufthansa Group is the world’s largest airline group, and together with its partners serves over 450 destinations in more than 120 countries. New York-based Mindshare has a strong presence in Europe, and a clear understanding of how to handle the technological challenges facing its online clients.

Goal

  • Sell airline tickets

Challenge

  • Attracting attention in a crowded online marketplace

Results

  • Reduced CPA close to 50%
  • Increased conversions 11%

Product Used

  • Rocket Fuel for Direct Response

Why Rocket Fuel?

  • Rocket Fuel auto-tuned audience and context to maximize engagement
  • Scaled best-performing segments
  • Drove quality engagements, optimized ticket purchases

Big Data Audience Discoveries

When advertisers work with Rocket Fuel, their advertising learns and improves. What did we learn about the ideal audience for the Lufthansa Group? They tend to be:

  • Air travelers