Success Story

MarketSmith

MarketSmith Case Study

“We’re so excited to see that the campaign is performing this well. Thanks for such a successful campaign we’ve been so pleased with the results!”

Genny Drennen
Director of Digital Media Fraser Communications

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Goal

Drive landing-page visits and trial sign-ups

Challenge

Build trust and encourage consumers to use site as investment tool

Product Used

Rocket Fuel for Direct Response

Advertiser

Los Angeles, CA-based MarketSmith provides investors with professional-level proprietary tools and research. The company is a wholly owned subsidiary of William O’Neil + Company. MarketSmith’s online research tool allows investors to find and analyze stocks and mutual funds with charts, lists, industry group statistics and institutional ownership data. It also contains pre-set screens and checklists that incorporate the philosophies and styles of investors William O’Neil, Warren Buffet, Benjamin Graham, Peter Lynch, Martin Zweig, and James O’Shaughnessy. MarketSmith provides unparalleled equity-research capabilities and an intuitive product flow developed by its in-house experts.

Goal

  • Generate trial sign-ups for MarketSmith, an investment research tool for mastering the stock market.
  • Drive visits to MarketSmith’s “Top Stocks” landing page, MarketSmith’s latest investment research product for the iPad.

Challenge

  • In a volatile stock market, continue driving a steady stream of interested prospects to MarketSmith and efficiently convert them into product trialists.
  • Communicate that MarketSmith is the tool for studying and understanding the stock market using the principles of technical analysis, and that now – more than ever – is the time to get it.

Results

  • Rocket Fuel was the #1 driver of trial signup conversions for 2012, and brought the campaign’s cost per conversion down 40% compared to the previous year.
  • The campaign promoting MarketSmith’s Top Stocks iPad app that ran across Rocket Fuel’s iPad Booster placements increased app downloads by 60% over a four-week period, with significant increases in upgrades to paid trials.
  • Rocket Fuel also drove 133% more conversions than the next best-performing partner. It consistently drives more conversions than all other partners on every campaign.

Product Used

  • Rocket Fuel for Direct Response

Why Rocket Fuel?

  • Rocket Fuel offered a superior solution to MarketSmith’s digital-advertising needs, with best-in-class optimization.

Big Data Audience Discoveries

When advertisers work with Rocket Fuel, their advertising learns and improves. What did we learn about the ideal audience for MarketSmith? They tend to be:

  • 95% male
  • Ages 45 to 54
  • Savvy Investors with investment portfolios of $250,000-plus
  • Competitive, risk-takers, entrepreneurs/independent/self-directed, tech savvy
  • Diligent about investing in the market and trying to actively shape their destiny
  • Educated, seasoned, and committed

Popular Content Categories

  • Shopping
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  • North America
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