Success Story

Melia Hotels International

Melia Hotels International Case Study

“Based on Rocket Fuel’s extensive experience with the online travel industry, we were excited about using them to help us increase our online bookings. We weren’t a bit surprised when they met the goal for bookings within the first four days of the six-week campaign.”

Matthias Koch
E-Marketing Manager Melia Hotels International

Metric Image

Goal

Drive hotel bookings

Challenge

Attracting conversions in a crowded online marketplace

Product Used

Rocket Fuel for Direct Response, Channel: Social

Advertiser

Melia Hotels International, S.A. is a Spanish hotel chain that was founded in 1956 in Palma de Mallorca. It is also known as and referred to by its former name of Sol Melia. With more than 350 properties, the company is one of Spain’s largest domestic operators of holiday resorts, and the 17th largest hotel chain worldwide. In Spain, the company is the market leader in both resort and urban hotels.

Goal

  • Drive hotel bookings

Challenge

  • Get conversions in a crowded, competitive online travel market

Results

  • Achieved cost per order (CPO) 36.2% better than goal
  • Average conversions per day came in 37.5% higher than goal
  • Rocket Fuel met the desired CPO goal within the first four days of the eight-week program.
  • Rocket Fuel also provided granular daily insights into the value of each conversion that provided invaluable in this program as well as toward future programs

Product Used

  • Rocket Fuel for Direct Response
  • Channel: Social

Why Rocket Fuel?

  • Its reputation for outstanding results in online travel conversions

Big Data Audience Discoveries

When advertisers work with Rocket Fuel, their advertising learns and improves. What did we learn about the ideal audience for Melia? They tend to be:

  • Vacation travelers in the UK only

Popular Content Categories

  • Car Rental & Taxi
  • Coupons & Discount
  • Balearic Islands
  • Hotels
  • Air Travel