“Based on Rocket Fuel’s extensive experience with the online travel industry, we were excited about using them to help us increase our online bookings. We weren’t a bit surprised when they met the goal for bookings within the first four days of the six-week campaign.”
E-Marketing Manager Melia Hotels International
Drive hotel bookings
Attracting conversions in a crowded online marketplace
Rocket Fuel for Direct Response, Channel: Social
Melia Hotels International, S.A. is a Spanish hotel chain that was founded in 1956 in Palma de Mallorca. It is also known as and referred to by its former name of Sol Melia. With more than 350 properties, the company is one of Spain’s largest domestic operators of holiday resorts, and the 17th largest hotel chain worldwide. In Spain, the company is the market leader in both resort and urban hotels.
When advertisers work with Rocket Fuel, their advertising learns and improves. What did we learn about the ideal audience for Melia? They tend to be: