Success Story

momondo

momondo Case Study

“momondo’s success has been largely because of its advanced technology. We saw Rocket Fuel as an ad partner with advanced technology of its own, so we wanted to work with them. Rocket Fuel’s automated optimization tools found us exactly the audience we were after, and did so at a surprisingly low eCPA.”

Robin Eriksson
Head of Nordic Markets momondo.com

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Goal

Attract travel customers to momondo website

Challenge

Attracting consumers in crowded online travel marketplace, meeting a low eCPA goal

Product Used

Rocket Fuel for Direct Response, Channel: Social

Advertiser

Denmark-based travel search engine momondo finds and compares billions of prices on flights, hotels, car rentals, and travel deals. momondo is unbiased – it does not sell anything and charges no booking fees. With just one click, consumers can execute a comprehensive search across airline companies, low-cost carriers, and online travel agencies. momondo also offers insight into price developments on flights and makes it possible for users to navigate between price and duration to find the best fit for their travel plans. Since its 2006 launch, momondo has become very popular worldwide. It has been recommended by media outlets including the New York Times, CNN, NBC, CBS, The Daily Telegraph, and The London Sunday Times. It has also won the praise of legendary travel guru Arthur Frommer.

Goal

  • Generate traffic to the momondo website that converts to partner websites, with those conversions translating to sales on partner websites

Challenge

  • Generating enough traffic to the momondo website in a crowded online travel marketplace
  • Meeting a low CPA goal

Results

  • eCPA 41.33% better than goal

Product Used

  • Rocket Fuel for Direct Response
    • Channel: Social

Why Rocket Fuel?

  • Rocket Fuel’s advanced technology solutions utilizing artificial intelligence and Big Data
  • Its success worldwide
  • Its success in the Travel vertical

Audience

  • People who want to go on a holiday
  • People who want to book any kind of air and lodging

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