“momondo’s success has been largely because of its advanced technology. We saw Rocket Fuel as an ad partner with advanced technology of its own, so we wanted to work with them. Rocket Fuel’s automated optimization tools found us exactly the audience we were after, and did so at a surprisingly low eCPA.”
Head of Nordic Markets momondo.com
Attract travel customers to momondo website
Attracting consumers in crowded online travel marketplace, meeting a low eCPA goal
Rocket Fuel for Direct Response, Channel: Social
Denmark-based travel search engine momondo finds and compares billions of prices on flights, hotels, car rentals, and travel deals. momondo is unbiased – it does not sell anything and charges no booking fees. With just one click, consumers can execute a comprehensive search across airline companies, low-cost carriers, and online travel agencies. momondo also offers insight into price developments on flights and makes it possible for users to navigate between price and duration to find the best fit for their travel plans. Since its 2006 launch, momondo has become very popular worldwide. It has been recommended by media outlets including the New York Times, CNN, NBC, CBS, The Daily Telegraph, and The London Sunday Times. It has also won the praise of legendary travel guru Arthur Frommer.