Success Story

National Association for Uniformed Services

National Association for Uniformed Services Case Study

“MarCom Group partnered with Rocket Fuel to ignite a successful awareness campaign for the National Association of Uniformed Services. Rocket Fuel helped give us a huge bump to the number of visitors to NAUS.org in the first month. It also identified key audiences within the hard-to-capture military sector.”

Tiffany A.J. Scott
Media Planner/Buyer MarCom Group

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Goal

Increase awareness

Challenge

Attracting and educating new members

Product Used

Rocket Fuel for Direct Response, Channel: Social

Advertiser

As The Service Member’s Voice in Government since 1968, the National Association for Uniformed Services (NAUS) fights to protect the earned benefits of uniformed service members, retirees, veterans, and their families and survivors. Welcoming all branches of service, NAUS cares about what matters most to its members, and makes sure their voices are heard in government. NAUS also offers its members scholarships, a career site, and special discounts on insurance, education, merchandise, and financial services.

Goal

  • Increase awareness and site visits, as NAUS is not well known outside of its existing membership

Challenge

  • Low awareness of NAUS offerings among existing members
  • Need for new members
  • Desire to educate site visitors about the many benefits NAUS offers its members

Results

  • Rocket Fuel auto-tuned audience and context to maximize engagement
  • During Rocket Fuel’s first month with NAUS, it was responsible for attracting
    27% of the site’s visitors
    93.46% of the site’s new visitors
  • Rocket Fuel also had NAUS.org’s lowest bounce rate (2.44%)

Product Used

  • Rocket Fuel for Direct Response
    • Channel: Social

Why Rocket Fuel?

  • Rocket Fuel auto-tunes audience and context to maximize engagement
  • Its ability to scale best-performing segments

Big Data Audience Discoveries

When advertisers work with Rocket Fuel, their advertising learns and improves. What did we learn about the ideal audience for the National Association for Uniformed Services (NAUS)? They tend to be:

  • Initial goal was M/F 35+ YO
  • Highest CTR lift was with males 50-54 YO

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